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An Examination of Facebook Utilizati...

Powell, David.

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An Examination of Facebook Utilization by Parks and Recreation Departments in Texas.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Examination of Facebook Utilization by Parks and Recreation Departments in Texas./
作者:	Powell, David.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	117 p.
附註:	Source: Dissertations Abstracts International, Volume: 79-01, Section: A.
Contained By:	Dissertations Abstracts International79-01A.
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10272599
ISBN:	9781369850253

An Examination of Facebook Utilization by Parks and Recreation Departments in Texas.
Powell, David.

An Examination of Facebook Utilization by Parks and Recreation Departments in Texas. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 117 p.

Source: Dissertations Abstracts International, Volume: 79-01, Section: A.

Thesis (Ph.D.)--Texas Woman's University, 2017.

This item is not available from ProQuest Dissertations & Theses.

The current study investigated Facebook utilization by Parks and Recreation departments in Texas, including the prevalence and means of use, departmental goals for Facebook, methods of evaluation, and predictors of page likes. Using a relationship marketing theory as a basis, an online survey was developed and sent to all members of the Texas Recreation and Park Society, representing 203 distinct agencies. A total of 57 responses were received, or approximately 28% of the sample population. Descriptive statistics were presented for Facebook use, goals, and evaluation. A stepwise regression analysis found 5 significant models predicting page likes, with the fifth model accounting for the greatest amount of variance (57.1%; adj. R2 = .571, p < .001). The final model included the frequency a department posts to their Facebook page, the number of years the Facebook page has been in existence, the population size of the city in which the department resides, department utilization of paid advertising, and those departments reporting high fan engagement. Results presented are discussed, and practical implications for Parks and Recreation Facebook pages are provided.

ISBN: 9781369850253Subjects--Topical Terms:

2122869
Sports Management.

An Examination of Facebook Utilization by Parks and Recreation Departments in Texas.
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