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The Next-Generation News Application...
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Urmas, Stefani.
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The Next-Generation News Application: Stories in Context.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The Next-Generation News Application: Stories in Context./
作者:
Urmas, Stefani.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:
77 p.
附註:
Source: Masters Abstracts International, Volume: 80-08.
Contained By:
Masters Abstracts International80-08.
標題:
Journalism. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11017185
The Next-Generation News Application: Stories in Context.
Urmas, Stefani.
The Next-Generation News Application: Stories in Context.
- Ann Arbor : ProQuest Dissertations & Theses, 2018 - 77 p.
Source: Masters Abstracts International, Volume: 80-08.
Thesis (M.A.)--University of Southern California, 2018.
This item must not be sold to any third party vendors.
Traditional story production, design, and distribution of journalism no longer fit with the preferences for consumption of media. Readers' mobile moments are short and fragmentary: People are multitasking and being frequently interrupted4. Regardless, news products and articles are mostly designed for focused readers, not for hasty skimmers who enter the sites via social media links. In many legacy media companies, news production models, story formats and news platforms are outdated and news aggregators and social media platforms outperform the legacy media news services in terms of usability, personalization, and engagement. The purpose of this project is to learn news consumers' needs and habits, study existing news apps in the English-speaking market, and generate new ideas on how to build a next-generation multimedia news application that provides readers with a personal, engaging, efficient, and contextualized news reading experience. My vision is to challenge social media platforms, which increasing number of people are using as their primary news source, with an ambitious news application that helps legacy media companies engage with their audiences on mobile devices. Strengthening loyalty, customer satisfaction, and trust will ultimately heal the broken news ecosystem that is one of the main reasons for the financial struggles of news media. Purpose of the thesis project: • To design a prototype of a hooking and habit-forming news platform and prove that the concept would solve the target audience's pain points regarding lack of focus, control, and context. • To create design deliverables (site maps, user journeys and use cases, wireframes, visual design guidelines, mockups, a prototype, and user test reports) required for an actual app developing project. Quantitative objectives: • To find new audiences and increase app downloads, registrations, and number of active users. • To increase customer satisfaction, loyalty, and time spent on the app per session. • To improve story-to-story recirculation and to reduce bounce rates (e.g., to make users continue reading articles after entering the site from social media).Subjects--Topical Terms:
576107
Journalism.
The Next-Generation News Application: Stories in Context.
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Traditional story production, design, and distribution of journalism no longer fit with the preferences for consumption of media. Readers' mobile moments are short and fragmentary: People are multitasking and being frequently interrupted4. Regardless, news products and articles are mostly designed for focused readers, not for hasty skimmers who enter the sites via social media links. In many legacy media companies, news production models, story formats and news platforms are outdated and news aggregators and social media platforms outperform the legacy media news services in terms of usability, personalization, and engagement. The purpose of this project is to learn news consumers' needs and habits, study existing news apps in the English-speaking market, and generate new ideas on how to build a next-generation multimedia news application that provides readers with a personal, engaging, efficient, and contextualized news reading experience. My vision is to challenge social media platforms, which increasing number of people are using as their primary news source, with an ambitious news application that helps legacy media companies engage with their audiences on mobile devices. Strengthening loyalty, customer satisfaction, and trust will ultimately heal the broken news ecosystem that is one of the main reasons for the financial struggles of news media. Purpose of the thesis project: • To design a prototype of a hooking and habit-forming news platform and prove that the concept would solve the target audience's pain points regarding lack of focus, control, and context. • To create design deliverables (site maps, user journeys and use cases, wireframes, visual design guidelines, mockups, a prototype, and user test reports) required for an actual app developing project. Quantitative objectives: • To find new audiences and increase app downloads, registrations, and number of active users. • To increase customer satisfaction, loyalty, and time spent on the app per session. • To improve story-to-story recirculation and to reduce bounce rates (e.g., to make users continue reading articles after entering the site from social media).
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http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11017185
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