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The Effects of Instagram Use on Spen...

Kozusnikova, Laura.

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The Effects of Instagram Use on Spending Behavior of College Students.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Effects of Instagram Use on Spending Behavior of College Students./
作者:	Kozusnikova, Laura.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	76 p.
附註:	Source: Masters Abstracts International, Volume: 80-12.
Contained By:	Masters Abstracts International80-12.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13877458
ISBN:	9781392217672

The Effects of Instagram Use on Spending Behavior of College Students.
Kozusnikova, Laura.

The Effects of Instagram Use on Spending Behavior of College Students. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 76 p.

Source: Masters Abstracts International, Volume: 80-12.

Thesis (M.A.)--California State University, Fullerton, 2019.

This item must not be sold to any third party vendors.

This study focuses on analyzing how social media and Instagram in particular affects spending behavior among undergraduate students at California State University, Fullerton. I designed a survey instrument to measure the effects of Instagram usage on spending behavior among college students on new fashion products. The online survey was created using Qualtrics software. An email invitation to participate in the study was sent to Sociology faculty members, who forwarded this to their students. Using convenience sampling method, data from the total of 157 students enrolled in undergraduate degrees at CSUF were collected. I hypothesized that students with active Instagram accounts spend more every month on new fashion products than non-users. This hypothesis was supported as well as hypothesis that spending more than two hours per day on Instagram results in higher spending. I have conducted independent sample t-test, using IBM SPSS to analyze the relationship between spending and independent variables - time spent on Instagram and having and Instagram account. Gender was related to spending, as I hypothesized that women will spend more money on new fashion products than men. Female students were more likely to spend some amount of money on new fashion products every month than male students. I did not support my remaining two hypotheses that having more followers and following mostly social media influencers has effect on respondent's spending.

ISBN: 9781392217672Subjects--Topical Terms:

536353
Marketing.

The Effects of Instagram Use on Spending Behavior of College Students.
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