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The Impact of Childhood Socioeconomi...

Li, Wenjing.

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The Impact of Childhood Socioeconomic Status on Adult Reactions Toward Quantity Surcharges.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Impact of Childhood Socioeconomic Status on Adult Reactions Toward Quantity Surcharges./
Author:	Li, Wenjing.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	107 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-02, Section: A.
Contained By:	Dissertations Abstracts International80-02A.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10954426
ISBN:	9780438239159

The Impact of Childhood Socioeconomic Status on Adult Reactions Toward Quantity Surcharges.
Li, Wenjing.

The Impact of Childhood Socioeconomic Status on Adult Reactions Toward Quantity Surcharges. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 107 p.

Source: Dissertations Abstracts International, Volume: 80-02, Section: A.

Thesis (Ph.D.)--University of Kentucky, 2018.

This item must not be sold to any third party vendors.

Quantity surcharges have been widespread in the marketplace for decades. However, little is known about what kinds of consumers and under what conditions they are more likely to be impacted by this pricing practice. The current research contributes to the existing literature by investigating how a person's childhood socioeconomic status affects their reaction toward quantity surcharges during adulthood. Across four studies, we find that childhood socioeconomic status has a positive impact on the purchase of a large and surcharged package size. However, when the economic conditions are threatening, the positive effect of childhood socioeconomic status disappears. The current research also provides a theoretical explanation for the interaction effect of childhood socioeconomic status and economic conditions. The focus on acquiring sufficient resources accounts for the interaction effect.

ISBN: 9780438239159Subjects--Topical Terms:

536353
Marketing.

The Impact of Childhood Socioeconomic Status on Adult Reactions Toward Quantity Surcharges.
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500 $a Publisher info.: Dissertation/Thesis.
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520 $a Quantity surcharges have been widespread in the marketplace for decades. However, little is known about what kinds of consumers and under what conditions they are more likely to be impacted by this pricing practice. The current research contributes to the existing literature by investigating how a person's childhood socioeconomic status affects their reaction toward quantity surcharges during adulthood. Across four studies, we find that childhood socioeconomic status has a positive impact on the purchase of a large and surcharged package size. However, when the economic conditions are threatening, the positive effect of childhood socioeconomic status disappears. The current research also provides a theoretical explanation for the interaction effect of childhood socioeconomic status and economic conditions. The focus on acquiring sufficient resources accounts for the interaction effect.
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