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You've Only Got Your Looks to Lose: ...

Grace, Jesse N.

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You've Only Got Your Looks to Lose: The Effects of Message Framing and Individual-Level Differences on Selective Exposure to Health Messages.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	You've Only Got Your Looks to Lose: The Effects of Message Framing and Individual-Level Differences on Selective Exposure to Health Messages./
作者:	Grace, Jesse N.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	117 p.
附註:	Source: Masters Abstracts International, Volume: 80-07.
Contained By:	Masters Abstracts International80-07.
標題:	Behavioral psychology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10975916
ISBN:	9780438788879

You've Only Got Your Looks to Lose: The Effects of Message Framing and Individual-Level Differences on Selective Exposure to Health Messages.
Grace, Jesse N.

You've Only Got Your Looks to Lose: The Effects of Message Framing and Individual-Level Differences on Selective Exposure to Health Messages. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 117 p.

Source: Masters Abstracts International, Volume: 80-07.

Thesis (M.S.)--Colorado State University, 2018.

This item must not be sold to any third party vendors.

This study investigated how individual differences, such as exercise and healthy nutrition involvement, attitudes, and motivations, affect selective exposure to variously framed health messages. The study starts to bridge a gap in the social marketing literature, which mainly focuses on message effectiveness. Yet, it is not possible for a message to successfully promote healthy behavior change if it is not selected in the first place. The study utilized a split-plot, quasi-experimental design. The participants were shown four article headlines per topic; the two topics were healthy nutrition and exercise. For each topic, the article headlines were manipulated in a 2 (motivation frame: appearance vs. health) x 2 (strategy frame: gain vs. loss) within-subjects design. Selective exposure was measured unobtrusively by noting the order in which participants chose articles to read and the amount of time participants spent reading each article they chose. The results show individual differences influence message selection, therefore providing evidence for the importance of individual differences with regard to message framing. The study contributes to selective exposure, strategic communication, and health communication literature, as well as contributing to our knowledge of message tailoring for social marketing of healthy behavior changes and maintenance.

ISBN: 9780438788879Subjects--Topical Terms:

2122788
Behavioral psychology.

You've Only Got Your Looks to Lose: The Effects of Message Framing and Individual-Level Differences on Selective Exposure to Health Messages.
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