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A Historical Perspective on LP Marke...

Fagan, Kalman Sheppard.

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A Historical Perspective on LP Marketing and Payola in 1962: The Case of Robby and The Troubadours.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Historical Perspective on LP Marketing and Payola in 1962: The Case of Robby and The Troubadours./
Author:	Fagan, Kalman Sheppard.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	76 p.
Notes:	Source: Masters Abstracts International, Volume: 58-02.
Contained By:	Masters Abstracts International58-02(E).
Subject:	Music. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10842486
ISBN:	9780438448612

A Historical Perspective on LP Marketing and Payola in 1962: The Case of Robby and The Troubadours.
Fagan, Kalman Sheppard.

A Historical Perspective on LP Marketing and Payola in 1962: The Case of Robby and The Troubadours. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 76 p.

Source: Masters Abstracts International, Volume: 58-02.

Thesis (M.S.)--Florida Atlantic University, 2018.

The music industry in 1962 reflected the political turmoil of the times. Dinner and dancing was a popular pastime. The music Americans heard and enjoyed over the airways was limited, however, by payola.

ISBN: 9780438448612Subjects--Topical Terms:

516178
Music.

A Historical Perspective on LP Marketing and Payola in 1962: The Case of Robby and The Troubadours.
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500 $a Adviser: Marc A. Rhorer.
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520 $a The music industry in 1962 reflected the political turmoil of the times. Dinner and dancing was a popular pastime. The music Americans heard and enjoyed over the airways was limited, however, by payola.
520 $a Program directors adhered to criteria that supported the corporate fiscal model of their radio stations. Songs needed to attract listeners and major advertisers. Payola typically involved direct payments from major record labels to disc jockeys and the rewards were lucrative. Record labels fed them songs to play and disc jockeys became loyal to the payments. Thus, payola became a bottleneck to broader distribution of other artists, which hurt musicians, small record labels, and the public, and increased the price of music.
520 $a Entertainment managers were ambitious band managers who took on additional roles due to the high costs of producing and promoting songs. The case of Robby and the Troubadours is shared through a historical simulated marketing plan.
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