東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Perceptions of Advertising with Inte...

Young, Taylor Nicole.

FindBook

Google Book

Amazon

博客來

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating./
作者:	Young, Taylor Nicole.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	74 p.
附註:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10275928
ISBN:	9780355395068

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.
Young, Taylor Nicole.

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 74 p.

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.S.)--Oklahoma State University, 2017.

The present study analyzed how models' race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female - White male or Black male - White female) influenced their response. Additionally, it explored how respondents' race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.

ISBN: 9780355395068Subjects--Topical Terms:

2144804
Mass communication.

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.
LDR:01528nmm a2200325 4500 001 2203497
005 20190531105739.5
008 201008s2017 ||||||||||||||||| ||eng d
020 $a 9780355395068
035 $a (MiAaPQ)AAI10275928
035 $a (MiAaPQ)okstate:15181
035 $a AAI10275928
040 $a MiAaPQ $c MiAaPQ
100 1 $a Young, Taylor Nicole. $3 3430288
245 1 0 $a Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 74 p.
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Bobbikay Lewis.
502 $a Thesis (M.S.)--Oklahoma State University, 2017.
520 $a The present study analyzed how models' race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female - White male or Black male - White female) influenced their response. Additionally, it explored how respondents' race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.
590 $a School code: 0664.
650 4 $a Mass communication. $3 2144804
650 4 $a Marketing. $3 536353
650 4 $a Ethnic studies. $2 bicssc $3 1556779
650 4 $a Social psychology. $3 520219
690 $a 0708
690 $a 0338
690 $a 0631
690 $a 0451
710 2 $a Oklahoma State University. $b Mass Communications. $3 1058111
773 0 $t Masters Abstracts International $g 57-01(E).
790 $a 0664
791 $a M.S.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10275928