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Essays on Consumer Inertia.

Ore Monago, Tilsa.

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Essays on Consumer Inertia.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays on Consumer Inertia./
作者:	Ore Monago, Tilsa.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	142 p.
附註:	Source: Dissertation Abstracts International, Volume: 80-03(E), Section: A.
Contained By:	Dissertation Abstracts International80-03A(E).
標題:	Economic theory. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10844376
ISBN:	9780438568501

Essays on Consumer Inertia.
Ore Monago, Tilsa.

Essays on Consumer Inertia. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 142 p.

Source: Dissertation Abstracts International, Volume: 80-03(E), Section: A.

Thesis (Ph.D.)--State University of New York at Stony Brook, 2018.

On the race to gain market power, companies may use strategies to expand and secure their consumer base by, for example, reinforcing consumer inertia by making (to consumers) costly to switch providers. My dissertation presents my theoretical and empirical studies on the effect of switching costs on market outcomes.

ISBN: 9780438568501Subjects--Topical Terms:

1556984
Economic theory.

Essays on Consumer Inertia.
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300 $a 142 p.
500 $a Source: Dissertation Abstracts International, Volume: 80-03(E), Section: A.
500 $a Advisers: Yair Tauman; Sandro Brusco.
502 $a Thesis (Ph.D.)--State University of New York at Stony Brook, 2018.
520 $a On the race to gain market power, companies may use strategies to expand and secure their consumer base by, for example, reinforcing consumer inertia by making (to consumers) costly to switch providers. My dissertation presents my theoretical and empirical studies on the effect of switching costs on market outcomes.
520 $a The first chapter presents a general theoretical framework for dynamic competition under the presence of two types of switching costs: switching fees (endogenous to providers), and individual's costs of switching efforts (exogenous to providers). In a two-period game, two providers compete in prices and switching fees and can price discriminate between old (loyal) and new (switchers) consumers. I found there are symmetric subgame perfect equilibria in pure strategies, where the market is split equally between providers and a third of the population switch in the second period. Equilibrium prices and switching fees are not uniquely determined, but total discounted payoffs for providers and consumers are. These total ex-ante multiperiod payoffs are unaffected by the ability to set switching fees but are directly affected by individual (exogenous) costs of switching efforts.
520 $a Switching fees are neutral; they only intensify intertemporal price variation and, therefore, affect intertemporal payoffs by accentuating the trade-off between present and future benefits. These results explain the coexistence of competing providers that set and dismiss switching fees. They also suggest that regulatory policies should reduce individual switching costs (policies such as number portability, standardization or compatibility) rather than eliminate or regulate switching fees.
520 $a The second chapter presents empirical evidence from the Peruvian mobile telecommunications market that supports some of my theoretical predictions. I estimate the effect of the unlocked-handset policy recently implemented on prices and demand. I found a significant negative effect of switching costs on demand for voice traffic (which suggest a positive effect of the unlocked-handset policy on demand) and positive network effects on the demand. The policy, by reducing consumer switching costs, would have generated an increase of 39.7% in the minutes consumed by switchers. Moreover, any change of consumer status (company or consumption plan) is associated with 31.2% increase in minutes consumed. I also found that, with a lower significance level, the policy would have induced a reduction of per-minute prices by 9.6%.
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