東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

A Localization Theory: User Experien...

O'Brien, Tara.

FindBook

Google Book

Amazon

博客來

A Localization Theory: User Experience Research in the United States and Canada.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A Localization Theory: User Experience Research in the United States and Canada./
作者:	O'Brien, Tara.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	65 p.
附註:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
標題:	Technical communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792161
ISBN:	9780355891195

A Localization Theory: User Experience Research in the United States and Canada.
O'Brien, Tara.

A Localization Theory: User Experience Research in the United States and Canada. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 65 p.

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.S.)--Arizona State University, 2018.

Today, in the internet-age with global communication every day, it is more important than ever to learn how best to communicate across cultures. However, a review of literature and localization research reveals no studies comparing written communication preferences between cultures using the English language. This gap in research led me to my question--How do localization needs or preferences differ between English-speakers in the U.S. and Canada? To answer my research question, I created a study focused on written communication using a quality measure after consulting the IBM rubric (Hofstede, 1984). I incorporated a demographics questionnaire, a sample document of an Alberta Government brochure, and a survey to measure participant perceptions of quality for use with the sample document. Participants for the study were recruited from Phoenix, Arizona and Edmonton, Alberta, Canada. All participants reviewed the Canada-based sample document and answered the questions from the survey. The survey responses were designed to obtain data on culturally specific variables on contexting, which were critical in understanding cultural differences and communication preferences between the two groups. Results of the data analysis indicate differences in cultural preferences specific to language, the amount of text, and document organization. The results suggest that there may be more significant differences than previously assumed (Hall, 1976) between U.S. and Canadian English-speaking populations. Further research could include a similar study using a U.S.--based document and administering it to the same target population. Additionally, a quality-based measure could be applied as a way of understanding other cultures for localization needs, since inadequate localization can have an adverse impact on perceptions of quality.

ISBN: 9780355891195Subjects--Topical Terms:

3172863
Technical communication.

A Localization Theory: User Experience Research in the United States and Canada.
LDR:02761nmm a2200289 4500 001 2200169
005 20181214114500.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780355891195
035 $a (MiAaPQ)AAI10792161
035 $a (MiAaPQ)asu:17689
035 $a AAI10792161
040 $a MiAaPQ $c MiAaPQ
100 1 $a O'Brien, Tara. $3 3426917
245 1 2 $a A Localization Theory: User Experience Research in the United States and Canada.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 65 p.
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Advisers: Eva Brumberger; Barbara D'Angelo.
502 $a Thesis (M.S.)--Arizona State University, 2018.
520 $a Today, in the internet-age with global communication every day, it is more important than ever to learn how best to communicate across cultures. However, a review of literature and localization research reveals no studies comparing written communication preferences between cultures using the English language. This gap in research led me to my question--How do localization needs or preferences differ between English-speakers in the U.S. and Canada? To answer my research question, I created a study focused on written communication using a quality measure after consulting the IBM rubric (Hofstede, 1984). I incorporated a demographics questionnaire, a sample document of an Alberta Government brochure, and a survey to measure participant perceptions of quality for use with the sample document. Participants for the study were recruited from Phoenix, Arizona and Edmonton, Alberta, Canada. All participants reviewed the Canada-based sample document and answered the questions from the survey. The survey responses were designed to obtain data on culturally specific variables on contexting, which were critical in understanding cultural differences and communication preferences between the two groups. Results of the data analysis indicate differences in cultural preferences specific to language, the amount of text, and document organization. The results suggest that there may be more significant differences than previously assumed (Hall, 1976) between U.S. and Canadian English-speaking populations. Further research could include a similar study using a U.S.--based document and administering it to the same target population. Additionally, a quality-based measure could be applied as a way of understanding other cultures for localization needs, since inadequate localization can have an adverse impact on perceptions of quality.
590 $a School code: 0010.
650 4 $a Technical communication. $3 3172863
690 $a 0643
710 2 $a Arizona State University. $b Technical Communication. $3 3342438
773 0 $t Masters Abstracts International $g 57-05(E).
790 $a 0010
791 $a M.S.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792161