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New Realities: Augmented Reality and...

Alexander, Yosef.

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New Realities: Augmented Reality and Virtual Reality in the 21st century.

Record Type:	Electronic resources : Monograph/item
Title/Author:	New Realities: Augmented Reality and Virtual Reality in the 21st century./
Author:	Alexander, Yosef.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	29 p.
Notes:	Source: Masters Abstracts International, Volume: 56-06.
Contained By:	Masters Abstracts International56-06(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10666068
ISBN:	9780355318319

New Realities: Augmented Reality and Virtual Reality in the 21st century.
Alexander, Yosef.

New Realities: Augmented Reality and Virtual Reality in the 21st century. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 29 p.

Source: Masters Abstracts International, Volume: 56-06.

Thesis (M.A.)--Long Island University, The Brooklyn Center, 2017.

This item is not available from ProQuest Dissertations & Theses.

New Realities: Augmented Reality and Virtual Reality in the 21 st century is a about the boundary-pushing developments in the world of augmented reality and virtual reality. Virtual Reality and Augmented Reality advertising is already a reality. Initially, Virtual Reality used to be a reserve of science fiction but has over time become a reality. Today, with just a simple cardboard piece, smartphones can be turned into virtual reality headset. Advertisers and consumers alike should prepare for the emergence of Augmented Reality and Virtual Reality as a new platform to tell stories because leading brands like Coca-Cola, New York Times, and Google have already started the trend.

ISBN: 9780355318319Subjects--Topical Terms:

2144804
Mass communication.

New Realities: Augmented Reality and Virtual Reality in the 21st century.
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500 $a Source: Masters Abstracts International, Volume: 56-06.
500 $a Adviser: Claire Goodman.
502 $a Thesis (M.A.)--Long Island University, The Brooklyn Center, 2017.
506 $a This item is not available from ProQuest Dissertations & Theses.
520 $a New Realities: Augmented Reality and Virtual Reality in the 21 st century is a about the boundary-pushing developments in the world of augmented reality and virtual reality. Virtual Reality and Augmented Reality advertising is already a reality. Initially, Virtual Reality used to be a reserve of science fiction but has over time become a reality. Today, with just a simple cardboard piece, smartphones can be turned into virtual reality headset. Advertisers and consumers alike should prepare for the emergence of Augmented Reality and Virtual Reality as a new platform to tell stories because leading brands like Coca-Cola, New York Times, and Google have already started the trend.
590 $a School code: 0198.
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