語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
查詢
薦購
讀者園地
我的帳戶
說明
簡單查詢
進階查詢
圖書館推薦圖書
讀者推薦圖書(公開)
教師指定參考書
借閱排行榜
預約排行榜
分類瀏覽
展示書
專題書單RSS
個人資料
個人檢索策略
個人薦購
借閱紀錄/續借/預約
個人評論
個人書籤
東區互惠借書
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Why do we Choose this App? A Compari...
~
Zhang, Chenjie.
FindBook
Google Book
Amazon
博客來
Why do we Choose this App? A Comparison of Mobile Application Adoption Between Chinese and US College Students.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Why do we Choose this App? A Comparison of Mobile Application Adoption Between Chinese and US College Students./
作者:
Zhang, Chenjie.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:
309 p.
附註:
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Contained By:
Dissertation Abstracts International80-01A(E).
標題:
Mass communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10959594
ISBN:
9780438276338
Why do we Choose this App? A Comparison of Mobile Application Adoption Between Chinese and US College Students.
Zhang, Chenjie.
Why do we Choose this App? A Comparison of Mobile Application Adoption Between Chinese and US College Students.
- Ann Arbor : ProQuest Dissertations & Theses, 2018 - 309 p.
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Thesis (Ph.D.)--Bowling Green State University, 2018.
The present cross-cultural study applies the regulatory focus theory developed by Higgins and modifies the cultural dimensions proposed by Hofstede to explore and compare the relationships between cultural values and the focused strategic means college consumers use in China and the US. In total, 377 Chinese and 403 US college students participated in a survey to reveal the relations between variables of app download and their cultural values. In addition, for a deeper and insightful understanding of the app download behavior, the method of semi-structured interview was used to raise participants' and the researcher's consciousness of and critical reflections upon app download processes and experiences.
ISBN: 9780438276338Subjects--Topical Terms:
2144804
Mass communication.
Why do we Choose this App? A Comparison of Mobile Application Adoption Between Chinese and US College Students.
LDR
:03482nmm a2200361 4500
001
2200058
005
20181210125341.5
008
201008s2018 ||||||||||||||||| ||eng d
020
$a
9780438276338
035
$a
(MiAaPQ)AAI10959594
035
$a
(MiAaPQ)OhioLINK:bgsu1529856226667762
035
$a
AAI10959594
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Zhang, Chenjie.
$3
3426807
245
1 0
$a
Why do we Choose this App? A Comparison of Mobile Application Adoption Between Chinese and US College Students.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2018
300
$a
309 p.
500
$a
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
500
$a
Adviser: Louisa Ha.
502
$a
Thesis (Ph.D.)--Bowling Green State University, 2018.
520
$a
The present cross-cultural study applies the regulatory focus theory developed by Higgins and modifies the cultural dimensions proposed by Hofstede to explore and compare the relationships between cultural values and the focused strategic means college consumers use in China and the US. In total, 377 Chinese and 403 US college students participated in a survey to reveal the relations between variables of app download and their cultural values. In addition, for a deeper and insightful understanding of the app download behavior, the method of semi-structured interview was used to raise participants' and the researcher's consciousness of and critical reflections upon app download processes and experiences.
520
$a
The research results are five-fold: First, Chinese college students share similar scores of four cultural dimensions with the US college students, and there is no difference in indulgence between the two countries. Second, country is a more powerful variable than cultural dimensions in model testing in terms of differentiating consumers' regulatory focus. US consumers are more likely to be promotion focused and Chinese consumers are likely to be prevention focused. Third, promotion focused consumers are likely to seek both hedonic and utilitarian gratifications, and to heuristically process information. Fourth, US consumers and consumers who are seeking hedonic gratifications will download more apps of the same type. Finally, the interview data indicate that consumers consider many aspects when evaluating apps.
520
$a
The results of this study also reveal that social norm and perceived behavioral control are important factors affecting the decision-making process in terms of gratifications sought. Social norm also affects regulatory focus and heuristic processing. Future studies of mobile app adoption should include more variables such as application type (e.g., engagement level, free vs. pay, etc.) and other gratifications sought such as social and communication. To ensure the validity of research results, this study triangulates surveys and interviews and provides breadth and depth in describing the commonalities and differences in decision-making process between China and the US. The results of the study build an understanding of regulatory focus and decision-making process of app download while also contributing to the knowledge of media marketing.
590
$a
School code: 0018.
650
4
$a
Mass communication.
$3
2144804
650
4
$a
Communication.
$3
524709
650
4
$a
Marketing.
$3
536353
650
4
$a
Technical communication.
$3
3172863
650
4
$a
Information technology.
$3
532993
690
$a
0708
690
$a
0459
690
$a
0338
690
$a
0643
690
$a
0489
710
2
$a
Bowling Green State University.
$b
Media and Communication.
$3
1683331
773
0
$t
Dissertation Abstracts International
$g
80-01A(E).
790
$a
0018
791
$a
Ph.D.
792
$a
2018
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10959594
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9376607
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入