The psychology of micro-targeted ele...
Madsen, Jens Koed.

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  • The psychology of micro-targeted election campaigns
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The psychology of micro-targeted election campaigns/ by Jens Koed Madsen.
    作者: Madsen, Jens Koed.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xix, 395 p. :ill., digital ;24 cm.
    內容註: Introduction -- 1. Approaching Persuasion -- 2. Subjective rationality -- 3. Source credibility -- 4. From belief to behaviour -- 5. Voter relevance and campaign phases -- 6. Psychometrics, model generation, and data -- 7. Micro-target campaign management -- 8. Negative campaigning and attack ads -- 9. Modelling complex systems -- 10. From analytic to dynamic micro-target models -- 11. State of play.
    Contained By: Springer eBooks
    標題: Political campaigns. -
    電子資源: https://doi.org/10.1007/978-3-030-22145-4
    ISBN: 9783030221454
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W9375338 電子資源 11.線上閱覽_V 電子書 EB JA74.5 .M337 2019 一般使用(Normal) 在架 0
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