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Wine tourism destination management ...

Sigala, Marianna.

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Wine tourism destination management and marketing = theory and cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Wine tourism destination management and marketing/ edited by Marianna Sigala, Richard N.S. Robinson.
其他題名:	theory and cases /
其他作者:	Sigala, Marianna.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xxxix, 621 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Wine tourism. -
電子資源:	https://doi.org/10.1007/978-3-030-00437-8
ISBN:	9783030004378

Wine tourism destination management and marketing = theory and cases /
Wine tourism destination management and marketingtheory and cases /[electronic resource] :edited by Marianna Sigala, Richard N.S. Robinson. - Cham :Springer International Publishing :2019. - xxxix, 621 p. :ill., digital ;24 cm.

"This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations." --Maria Triantafyllou, Director, New Wines of Greece "This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine." --C. Michael Hall, Professor, University of Canterbury, New Zealand "Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism." --Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks) The book is equally valuable to researchers and industry professionals alike.

ISBN: 9783030004378

Standard No.: 10.1007/978-3-030-00437-8doiSubjects--Topical Terms:

922470
Wine tourism.

LC Class. No.: TP548.5.T68 / W56 2019

Dewey Class. No.: 663.2

Wine tourism destination management and marketing = theory and cases /
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520 $a "This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations." --Maria Triantafyllou, Director, New Wines of Greece "This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine." --C. Michael Hall, Professor, University of Canterbury, New Zealand "Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism." --Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks) The book is equally valuable to researchers and industry professionals alike.
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