語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Financial dimensions of marketing de...
~
Stewart, David W.
FindBook
Google Book
Amazon
博客來
Financial dimensions of marketing decisions
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Financial dimensions of marketing decisions/ by David W. Stewart.
作者:
Stewart, David W.
出版者:
Cham :Springer International Publishing : : 2019.,
面頁冊數:
xvi, 247 p. :ill., digital ;24 cm.
內容註:
1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
Contained By:
Springer eBooks
標題:
Marketing. -
電子資源:
https://doi.org/10.1007/978-3-030-15565-0
ISBN:
9783030155650
Financial dimensions of marketing decisions
Stewart, David W.
Financial dimensions of marketing decisions
[electronic resource] /by David W. Stewart. - Cham :Springer International Publishing :2019. - xvi, 247 p. :ill., digital ;24 cm. - Palgrave studies in marketing, organizations and society,2661-8613. - Palgrave studies in marketing, organizations and society..
1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
ISBN: 9783030155650
Standard No.: 10.1007/978-3-030-15565-0doiSubjects--Topical Terms:
536353
Marketing.
LC Class. No.: HF5415.13 / .S749 2019
Dewey Class. No.: 658.8
Financial dimensions of marketing decisions
LDR
:02165nmm a2200349 a 4500
001
2191128
003
DE-He213
005
20191017133131.0
006
m d
007
cr nn 008maaau
008
200504s2019 gw s 0 eng d
020
$a
9783030155650
$q
(electronic bk.)
020
$a
9783030155643
$q
(paper)
024
7
$a
10.1007/978-3-030-15565-0
$2
doi
035
$a
978-3-030-15565-0
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.13
$b
.S749 2019
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.8
$2
23
090
$a
HF5415.13
$b
.S849 2019
100
1
$a
Stewart, David W.
$3
619055
245
1 0
$a
Financial dimensions of marketing decisions
$h
[electronic resource] /
$c
by David W. Stewart.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2019.
300
$a
xvi, 247 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Palgrave studies in marketing, organizations and society,
$x
2661-8613
505
0
$a
1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
520
$a
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
650
0
$a
Marketing.
$3
536353
650
0
$a
Business enterprises
$x
Finance.
$3
646686
650
2 4
$a
Organization.
$3
529074
650
2 4
$a
Corporate Finance.
$2
swd
$3
1655050
710
2
$a
SpringerLink (Online service)
$3
836513
773
0
$t
Springer eBooks
830
0
$a
Palgrave studies in marketing, organizations and society.
$3
3410223
856
4 0
$u
https://doi.org/10.1007/978-3-030-15565-0
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9373772
電子資源
11.線上閱覽_V
電子書
EB HF5415.13 .S749 2019
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入