東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Market research methodologies = mult...

Takhar-Lail, Amandeep, (1980-)

FindBook

Google Book

Amazon

博客來

Market research methodologies = multi-method and qualitative approaches /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market research methodologies/ Amandeep Takhar-Lail and Ali Ghorbani, editors.
其他題名:	multi-method and qualitative approaches /
其他作者:	Takhar-Lail, Amandeep,
出版者:	Hershey, Pennsylvania :IGI Global, : [2015],
面頁冊數:	1 online resource (xxv, 300 p.)
內容註:	Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.
標題:	Marketing research - Methodology. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8
ISBN:	9781466663725 (ebk.)

Market research methodologies = multi-method and qualitative approaches /
Market research methodologiesmulti-method and qualitative approaches /[electronic resource] :Amandeep Takhar-Lail and Ali Ghorbani, editors. - Hershey, Pennsylvania :IGI Global,[2015] - 1 online resource (xxv, 300 p.)

Includes bibliographical references.

Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

ISBN: 9781466663725 (ebk.)Subjects--Topical Terms:

581293
Marketing research
--Methodology.

LC Class. No.: HF5415.2 / .M346 2015e

Dewey Class. No.: 658.8/3

Market research methodologies = multi-method and qualitative approaches /
LDR:02338nmm a2200253 a 4500 001 2188722
003 IGIG
005 20191219100723.0
008 200316s2015 pau fob 000 0 eng d
010 $z 2014021024
020 $a 9781466663725 (ebk.)
020 $a 9781466663718 (hbk.)
035 $a (OCoLC)896747299
035 $a 1081210066
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 0 0 $a HF5415.2 $b .M346 2015e
082 0 0 $a 658.8/3 $2 23
245 0 0 $a Market research methodologies $h [electronic resource] : $b multi-method and qualitative approaches / $c Amandeep Takhar-Lail and Ali Ghorbani, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2015]
300 $a 1 online resource (xxv, 300 p.)
504 $a Includes bibliographical references.
505 0 $a Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
650 0 $a Marketing research $x Methodology. $3 581293
650 0 $a Consumers $x Research $x Methodology. $3 715810
650 0 $a Qualitative research $x Methodology. $3 591055
700 1 $a Takhar-Lail, Amandeep, $d 1980- $e editor. $3 3310791
700 1 $a Ghorbani, Ali, $d 1984- $e editor. $3 3403845
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8