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Marketing research with IBM SPSS sta...

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Charry, Karine.,

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Marketing research with IBM SPSS statistics = a practical guide /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing research with IBM SPSS statistics/ by Karine Charry. [et al.].
其他題名:	a practical guide /
作者:	Charry, Karine.,
出版者:	London :Routledge, : 2016.,
面頁冊數:	1 online resource (ix, 156 p.)
附註:	"A Gower book"--cover.
內容註:	1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.
標題:	Marketing research - Data processing. -
電子資源:	https://www.taylorfrancis.com/books/9781315525532
ISBN:	9781315525532 (e-book : PDF)

Marketing research with IBM SPSS statistics = a practical guide /
Charry, Karine.,

Marketing research with IBM SPSS statisticsa practical guide /[electronic resource] :by Karine Charry. [et al.]. - London :Routledge,2016. - 1 online resource (ix, 156 p.)

"A Gower book"--cover.

1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.

ISBN: 9781315525532 (e-book : PDF)Subjects--Uniform Titles:

SPSS (Computer file)
Subjects--Topical Terms:

545673
Marketing research
--Data processing.

LC Class. No.: HF5415.2 / .C43 2016

Dewey Class. No.: 658.830285555

Marketing research with IBM SPSS statistics = a practical guide /
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100 1 $a Charry, Karine., $e author. $3 3396139
245 1 0 $a Marketing research with IBM SPSS statistics $h [electronic resource] : $b a practical guide / $c by Karine Charry. [et al.].
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (ix, 156 p.)
500 $a "A Gower book"--cover.
505 0 $a 1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.
630 0 0 $a SPSS (Computer file) $3 560159 $3 560159
650 0 $a Marketing research $x Data processing. $3 545673
650 0 $a Social sciences $x Statistical methods. $3 529420
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