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Marketing : = creating and keeping c...

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Zikmund, William G.

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Marketing : = creating and keeping customers in an e-commerce world /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :/ William G. Zikmund, Michael d'Amico.
Reminder of title:	creating and keeping customers in an e-commerce world /
Author:	Zikmund, William G.
other author:	D'Amico, Michael.
Published:	Cincinnati, Ohio :South-Western College Pub., : c2001.,
Description:	xxxiii, 689 p. :col. ill., col. maps ;29 cm.
Subject:	Marketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1514/00032240-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1514/00032240-d.html
ISBN:	0324028113

Marketing : = creating and keeping customers in an e-commerce world /
Zikmund, William G.

Marketing :creating and keeping customers in an e-commerce world /William G. Zikmund, Michael d'Amico. - 7th ed. - Cincinnati, Ohio :South-Western College Pub.,c2001. - xxxiii, 689 p. :col. ill., col. maps ;29 cm.

Includes bibliographical references (p. 660-669) and indexes.

ISBN: 0324028113

LCCN: 00032240 Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .Z54 2001

Dewey Class. No.: 658.8

Marketing : = creating and keeping customers in an e-commerce world /
LDR:00849cam 22002174a 4500 001 2181317
005 20150821113049.0
008 191126s2001 ohuab b 001 0 eng
010 $a 00032240
020 $a 0324028113
035 $a 11982643
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .Z54 2001
082 0 0 $a 658.8 $2 21
100 1 $a Zikmund, William G. $3 615401
245 1 0 $a Marketing : $b creating and keeping customers in an e-commerce world / $c William G. Zikmund, Michael d'Amico.
250 $a 7th ed.
260 # $a Cincinnati, Ohio : $b South-Western College Pub., $c c2001.
300 $a xxxiii, 689 p. : $b col. ill., col. maps ; $c 29 cm.
504 $a Includes bibliographical references (p. 660-669) and indexes.
650 # 0 $a Marketing. $3 536353
700 1 # $a D'Amico, Michael. $3 3388871
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1514/00032240-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1514/00032240-d.html

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GW0022435

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 Z54m 2001

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1 records • Pages 1 •
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