東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Translation and tourism = strategies...

Sulaiman, M. Zain.

FindBook

Google Book

Amazon

博客來

Translation and tourism = strategies for effective cross-cultural promotion /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Translation and tourism/ by M. Zain Sulaiman, Rita Wilson.
其他題名:	strategies for effective cross-cultural promotion /
作者:	Sulaiman, M. Zain.
其他作者:	Wilson, Rita.
出版者:	Singapore :Springer Singapore : : 2019.,
面頁冊數:	xv, 223 p. :ill., digital ;24 cm.
內容註:	Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.
Contained By:	Springer eBooks
標題:	Tourism - Marketing. -
電子資源:	https://doi.org/10.1007/978-981-13-6343-6
ISBN:	9789811363436

Translation and tourism = strategies for effective cross-cultural promotion /
Sulaiman, M. Zain.

Translation and tourismstrategies for effective cross-cultural promotion /[electronic resource] :by M. Zain Sulaiman, Rita Wilson. - Singapore :Springer Singapore :2019. - xv, 223 p. :ill., digital ;24 cm.

Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

ISBN: 9789811363436

Standard No.: 10.1007/978-981-13-6343-6doiSubjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / S85 2019

Dewey Class. No.: 338.4791

Translation and tourism = strategies for effective cross-cultural promotion /
LDR:02766nmm a2200325 a 4500 001 2179977
003 DE-He213
005 20190305105500.0
006 m d
007 cr nn 008maaau
008 191122s2019 si s 0 eng d
020 $a 9789811363436 $q (electronic bk.)
020 $a 9789811363429 $q (paper)
024 7 $a 10.1007/978-981-13-6343-6 $2 doi
035 $a 978-981-13-6343-6
040 $a GP $c GP
041 0 $a eng
050 4 $a G155.A1 $b S85 2019
072 7 $a CFP $2 bicssc
072 7 $a LAN023000 $2 bisacsh
072 7 $a CFP $2 thema
082 0 4 $a 338.4791 $2 23
090 $a G155.A1 $b S949 2019
100 1 $a Sulaiman, M. Zain. $3 3385638
245 1 0 $a Translation and tourism $h [electronic resource] : $b strategies for effective cross-cultural promotion / $c by M. Zain Sulaiman, Rita Wilson.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2019.
300 $a xv, 223 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.
520 $a This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
650 0 $a Tourism $x Marketing. $3 543067
650 0 $a Translating and interpreting. $3 550632
650 1 4 $a Translation Studies. $3 2181930
650 2 4 $a Translation. $3 875168
650 2 4 $a Cultural Studies. $3 1569312
700 1 $a Wilson, Rita. $3 575528
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-981-13-6343-6
950 $a Literature, Cultural and Media Studies (Springer-41173)