AI in marketing, sales and service =...
Gentsch, Peter.

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  • AI in marketing, sales and service = how marketers without a data science degree can use AI, big data and bots /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: AI in marketing, sales and service/ by Peter Gentsch.
    Reminder of title: how marketers without a data science degree can use AI, big data and bots /
    Author: Gentsch, Peter.
    Published: Cham :Springer International Publishing : : 2019.,
    Description: xix, 271 p. :ill., digital ;24 cm.
    [NT 15003449]: 1 AI eats the World -- 2 A Bluffer's Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?.
    Contained By: Springer eBooks
    Subject: Marketing - Data processing. -
    Online resource: https://doi.org/10.1007/978-3-319-89957-2
    ISBN: 9783319899572
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W9367299 電子資源 11.線上閱覽_V 電子書 EB HF5415.125 .G468 2019 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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