Restaurant chains in China = the dil...
Zeng, Guojun.

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  • Restaurant chains in China = the dilemma of standardisation versus authenticity /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Restaurant chains in China/ by Guojun Zeng, Henk J. de Vries, Frank M. Go.
    其他題名: the dilemma of standardisation versus authenticity /
    作者: Zeng, Guojun.
    其他作者: De Vries, Henk J.
    出版者: Singapore :Springer Singapore : : 2019.,
    面頁冊數: xvii, 126 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Authenticity versus Standardization -- 3. Translocality -- 4. Methodology -- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China -- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou -- 7. Case Study of Authentic Hunan Cuisine in Guangzhou -- 8. Conclusion and Discussion.
    Contained By: Springer eBooks
    標題: Restaurant management - China. -
    電子資源: https://doi.org/10.1007/978-981-13-0986-1
    ISBN: 9789811309861
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