New patterns of power and profit = a...
Clemons, Eric K.

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  • New patterns of power and profit = a strategist's guide to competitive advantage in the age of digital transformation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: New patterns of power and profit/ by Eric K. Clemons.
    其他題名: a strategist's guide to competitive advantage in the age of digital transformation /
    作者: Clemons, Eric K.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xxviii, 266 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Information Changes Everything: It's Not What You Know, It's What You Know Before Everyone Else -- 3. The Power of Framing: If You Can't Answer the Question, Turn it into a Question You Can Answer -- 4. Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits through Differentiation and Delight -- 5. Online Brand Ambassadors and Online Brand Assassins: Master The New Role of the Chief Perception Officer -- 6. Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning -- 7. Understanding The Power of Third Party Payer Businesses and Online Gateways -- 8. The Continuing Power of Third Party Payer Businesses -- 9. Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google -- 10. Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, before They Actually Occur -- 11. Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand A New Business Using Existing Frameworks -- 12. Conclusions: So What is Digital Transformation of the Firm and is it a Big Deal?.
    Contained By: Springer eBooks
    標題: Electronic data interchange. -
    電子資源: https://doi.org/10.1007/978-3-030-00443-9
    ISBN: 9783030004439
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W9367285 電子資源 11.線上閱覽_V 電子書 EB HF5548.33 .C546 2019 一般使用(Normal) 在架 0
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