Reverse entrepreneurship in Latin Am...
Latin America

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  • Reverse entrepreneurship in Latin America = internationalization from emerging markets to developed economies /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Reverse entrepreneurship in Latin America/ edited by Pavel Reyes-Mercado, Guillermo Jesus Larios Hernandez.
    其他題名: internationalization from emerging markets to developed economies /
    其他作者: Reyes-Mercado, Pavel.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xv, 136 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform -- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking -- 4. Cinepolis Mexico: Prospects for International Growth in the Entertainment Industry -- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth -- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers -- 7. Napify App: An Example of Mexican Social Entrepreneurship -- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.
    Contained By: Springer eBooks
    標題: Entrepreneurship. -
    標題: Latin America - Economic conditions. -
    電子資源: https://doi.org/10.1007/978-3-319-94466-1
    ISBN: 9783319944661
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W9366965 電子資源 11.線上閱覽_V 電子書 EB HC123 .R494 2019 一般使用(Normal) 在架 0
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