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Nonmarket strategy in business organ...

Parnell, John A.

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Nonmarket strategy in business organizations = a global assessment /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Nonmarket strategy in business organizations/ by John A. Parnell.
其他題名:	a global assessment /
作者:	Parnell, John A.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xvii, 205 p. :ill., digital ;24 cm.
內容註:	Preface -- Acknowledgements -- Chapter 1 Introduction -- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis -- Chapter 4 Nonmarket Strategy in the United States -- Chapter 5 Nonmarket Strategy in the United Kingdom -- Chapter 6 Nonmarket Strategy in India -- Chapter 7 Nonmarket Strategy in Mexico -- Chapter 8 Nonmarket Strategy in Venezuela -- Chapter 9 Nonmarket Strategy in Egypt -- Chapter 10 Nonmarket Strategy in China -- Chapter 11 Nonmarket Strategy in Turkey -- Chapter 12: Nonmarket Strategy in Poland -- Chapter 13 Nonmarket Strategy in Ghana -- Chapter 14 Conclusions -- References.
Contained By:	Springer eBooks
標題:	Strategic planning. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-93242-2
ISBN:	9783319932422

Nonmarket strategy in business organizations = a global assessment /
Parnell, John A.

Nonmarket strategy in business organizationsa global assessment /[electronic resource] :by John A. Parnell. - Cham :Springer International Publishing :2019. - xvii, 205 p. :ill., digital ;24 cm.

Preface -- Acknowledgements -- Chapter 1 Introduction -- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis -- Chapter 4 Nonmarket Strategy in the United States -- Chapter 5 Nonmarket Strategy in the United Kingdom -- Chapter 6 Nonmarket Strategy in India -- Chapter 7 Nonmarket Strategy in Mexico -- Chapter 8 Nonmarket Strategy in Venezuela -- Chapter 9 Nonmarket Strategy in Egypt -- Chapter 10 Nonmarket Strategy in China -- Chapter 11 Nonmarket Strategy in Turkey -- Chapter 12: Nonmarket Strategy in Poland -- Chapter 13 Nonmarket Strategy in Ghana -- Chapter 14 Conclusions -- References.

ISBN: 9783319932422

Standard No.: 10.1007/978-3-319-93242-2doiSubjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HD30.28

Dewey Class. No.: 658.4012

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