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Marketing : = principles and perspectives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing :/ William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
其他題名:	principles and perspectives /
作者:	Bearden, William O.,
其他作者:	Ingram, Thomas N.
出版者:	Boston, Mass. :McGraw-Hill/Irwin, : 2007.,
面頁冊數:	xxxvi, 588 p. ;ill. ;28 cm.
標題:	Marketing - United States. -
ISBN:	9780071108119

Marketing : = principles and perspectives /
Bearden, William O.,1945-

Marketing :principles and perspectives /William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. :McGraw-Hill/Irwin,2007. - xxxvi, 588 p. ;ill. ;28 cm.

Includes bibliographical references and index.

ISBN: 9780071108119

LCCN: 2005053358Subjects--Topical Terms:

588948
Marketing
--United States.

LC Class. No.: HF5415.1 / .B4155 2007

Dewey Class. No.: 658.8

Marketing : = principles and perspectives /
LDR:00655cam 2200205 a 4500 001 2173186
005 20060113151522.0
008 190916s2007 maua b 001 0 eng
010 $a 2005053358
020 $a 9780071108119 $q (pbk. : international ed.)
020 $a 0071108114 $q (pbk.)
040 $a DLC $c DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HF5415.1 $b .B4155 2007
082 0 0 $a 658.8 $2 22
100 1 $a Bearden, William O., $d 1945- $3 685648
245 1 0 $a Marketing : $b principles and perspectives / $c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 $a 5th ed.
260 # $a Boston, Mass. : $b McGraw-Hill/Irwin, $c 2007.
300 $a xxxvi, 588 p. ; $b ill. ; $c 28 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Marketing $z United States. $3 588948
700 1 # $a Ingram, Thomas N. $3 685646
700 1 # $a LaForge, Raymond W. $3 685647

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GW0022394

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.1 B368 2007

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