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Engaging Audiences: A Case Study fro...

Teng, Jiaqi.

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Engaging Audiences: A Case Study from Three Music Organizations in Philadelphia.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Engaging Audiences: A Case Study from Three Music Organizations in Philadelphia./
Author:	Teng, Jiaqi.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	53 p.
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Arts management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10751427
ISBN:	9780355811643

Engaging Audiences: A Case Study from Three Music Organizations in Philadelphia.
Teng, Jiaqi.

Engaging Audiences: A Case Study from Three Music Organizations in Philadelphia. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 53 p.

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.S.)--Drexel University, 2018.

This item is not available from ProQuest Dissertations & Theses.

This study explores the current situation of small music-based organizations, the relationship between the internal strategies from smaller-sized music-based organizations and audience engagement, via three case studies from three music-based organizations in the city of Philadelphia, PA. Research and analysis of the three organizations reveal that the organization's internal decision making and strategies can directly impact what kind of audience groups they are able to engage. The need for alternative funding routes suggests that music-based organizations should be talented in creating innovative programs to engage diverse audience groups and increase young donors in order to provide sustainable support for the industry and to prepare for unpredictable financial risks.

ISBN: 9780355811643Subjects--Topical Terms:

3168382
Arts management.

Engaging Audiences: A Case Study from Three Music Organizations in Philadelphia.
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500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Adviser: Neville Vakharia.
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506 $a This item is not available from ProQuest Dissertations & Theses.
520 $a This study explores the current situation of small music-based organizations, the relationship between the internal strategies from smaller-sized music-based organizations and audience engagement, via three case studies from three music-based organizations in the city of Philadelphia, PA. Research and analysis of the three organizations reveal that the organization's internal decision making and strategies can directly impact what kind of audience groups they are able to engage. The need for alternative funding routes suggests that music-based organizations should be talented in creating innovative programs to engage diverse audience groups and increase young donors in order to provide sustainable support for the industry and to prepare for unpredictable financial risks.
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