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Creative Collaboration Between Museu...

Cao, Xiaoyi.

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Creative Collaboration Between Museums and Well-Known Companies.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Creative Collaboration Between Museums and Well-Known Companies./
作者:	Cao, Xiaoyi.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	44 p.
附註:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
標題:	Arts management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10751396
ISBN:	9780355811636

Creative Collaboration Between Museums and Well-Known Companies.
Cao, Xiaoyi.

Creative Collaboration Between Museums and Well-Known Companies. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 44 p.

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.S.)--Drexel University, 2018.

The following thesis focuses on the collaboration between nonprofit art museums and large companies. For art museums, building a partnership with well-known corporations can help to increase the audience attendance, saving marketing and operating cost, as well as improve the reputation through social media and advertisement. It is essential for nonprofit art museums to know that the collaboration can be achieved through different ways including financial-sponsorship and creative partnership, as long as there is a common goal between the museum and the companies.

ISBN: 9780355811636Subjects--Topical Terms:

3168382
Arts management.

Creative Collaboration Between Museums and Well-Known Companies.
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520 $a Four case studies help to illustrate the findings which are San Francisco Museum of Modern Art, Philadelphia Museum of Art, Whitney Museum of American Art and Bank of America. From the studies, museums should also see some potential risks that will happen when building a cross-sector relationship, such as losing their artistic identity or cannot find the perfect partner. Nonprofit art museums should always be aware of the different trend in different industries in order serve the target community in the most efficient way.
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