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An analysis of lifestyle, shopping o...

Magie, Anna Ashlock.

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An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States./
Author:	Magie, Anna Ashlock.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2008,
Description:	281 p.
Notes:	Source: Dissertation Abstracts International, Volume: 69-07, Section: A, page: 2874.
Contained By:	Dissertation Abstracts International69-07A.
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3323661
ISBN:	9780549759935

An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States.
Magie, Anna Ashlock.

An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States. - Ann Arbor : ProQuest Dissertations & Theses, 2008 - 281 p.

Source: Dissertation Abstracts International, Volume: 69-07, Section: A, page: 2874.

Thesis (Ph.D.)--Texas Woman's University, 2008.

As a result of the growing size and the spending power of the market segment known as teens, marketers are taking great notice of potential consumer product expenditures within this group. The problems addressed in this investigation were (a) to examine the fashion involvement of female and male consumers, age 13 to 18, residing in the United States and (b) to identify the relationships among demographic characteristics, lifestyle, usages of fashion information sources, apparel shopping orientations, patronage behaviors and fashion involvement. Participants consisted of 440 consumers in the United States, age 13 to 18. A self-administered, Web-based questionnaire was used.

ISBN: 9780549759935Subjects--Topical Terms:

535376
Recreation.

An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States.
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245 1 3 $a An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States.
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300 $a 281 p.
500 $a Source: Dissertation Abstracts International, Volume: 69-07, Section: A, page: 2874.
500 $a Adviser: Deborah Young.
502 $a Thesis (Ph.D.)--Texas Woman's University, 2008.
520 $a As a result of the growing size and the spending power of the market segment known as teens, marketers are taking great notice of potential consumer product expenditures within this group. The problems addressed in this investigation were (a) to examine the fashion involvement of female and male consumers, age 13 to 18, residing in the United States and (b) to identify the relationships among demographic characteristics, lifestyle, usages of fashion information sources, apparel shopping orientations, patronage behaviors and fashion involvement. Participants consisted of 440 consumers in the United States, age 13 to 18. A self-administered, Web-based questionnaire was used.
520 $a Profile data were analyzed to determine fashion involvement level. Individuals were classified as having low, medium, or high level fashion involvement level. Findings indicated that significant relationships existed between fashion involvement with respect to gender, income from parent or other relative, entertainment lifestyle activities, use of fashion information sources, and shopping orientations including fashion interest and shopping enjoyment.
520 $a Based on the findings throughout this study, fashion involvement is directly influenced by demographics, lifestyles, fashion influences, shopping orientations, and shopping behaviors. This investigation has many implications regarding the teen segment of the fashion industry. Findings indicated that female teens have higher fashion involvement than male teens, and that lifestyle activities, shopping orientations, and patronage behaviors will influence fashion involvement. In the current study, cluster analysis used demographics, lifestyle activities, fashion influences, shopping orientations, and shopping behaviors to determine groups of teens based on their level of fashion involvement. Three segments were identified and described as the apparel enthusiasts (20.1%), the apparel socializers (40.2%), and the apparel simplists (39.7%). The three teen segments exhibited very different characteristics and provided useful information about the teen consumer group in regards to fashion involvement. Teen consumers are a powerful part of the economy today and will continue to contribute significantly, therefore additional research is needed to understand the growing teen market.
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