東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Strategies for Implementing Advertis...

Castle, Ashley Deal.

Linked to FindBook

Google Book

Amazon

博客來

Strategies for Implementing Advertisements in the Green Industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategies for Implementing Advertisements in the Green Industry./
Author:	Castle, Ashley Deal.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	168 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
Contained By:	Dissertation Abstracts International79-05A(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10690514
ISBN:	9780355471397

Strategies for Implementing Advertisements in the Green Industry.
Castle, Ashley Deal.

Strategies for Implementing Advertisements in the Green Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 168 p.

Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.

Thesis (D.B.A.)--Walden University, 2017.

After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do not compromise the ability of future generations to meet their needs. This qualitative case study explored marketing strategies that business leaders in the green advertising industry use to increase the sale of green products. The social cognitive theory was the conceptual framework used in this study. In-depth interviews with 5 purposively selected business leaders with experience in advertising green products were supplemented with a review of documentation. Yin's 5-step analysis guided the coding process of participants' responses, and member checking was used to validate the transcribed data. The major themes of the study revealed strategies used in green advertising. The themes that emerged from the research include usage of social media, understanding behaviors of green consumers, and expectations of the emerging millennial generation. The implication for positive social change is the potential for increased environmental awareness that could positively affect the environment and improve effectiveness for companies that sell green products.

ISBN: 9780355471397Subjects--Topical Terms:

536353
Marketing.

Strategies for Implementing Advertisements in the Green Industry.
LDR:02294nmm a2200301 4500 001 2165868
005 20181129124501.5
008 190424s2017 ||||||||||||||||| ||eng d
020 $a 9780355471397
035 $a (MiAaPQ)AAI10690514
035 $a (MiAaPQ)waldenu:19656
035 $a AAI10690514
040 $a MiAaPQ $c MiAaPQ
100 1 $a Castle, Ashley Deal. $3 3353961
245 1 0 $a Strategies for Implementing Advertisements in the Green Industry.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 168 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
500 $a Adviser: Marilyn Simon.
502 $a Thesis (D.B.A.)--Walden University, 2017.
520 $a After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do not compromise the ability of future generations to meet their needs. This qualitative case study explored marketing strategies that business leaders in the green advertising industry use to increase the sale of green products. The social cognitive theory was the conceptual framework used in this study. In-depth interviews with 5 purposively selected business leaders with experience in advertising green products were supplemented with a review of documentation. Yin's 5-step analysis guided the coding process of participants' responses, and member checking was used to validate the transcribed data. The major themes of the study revealed strategies used in green advertising. The themes that emerged from the research include usage of social media, understanding behaviors of green consumers, and expectations of the emerging millennial generation. The implication for positive social change is the potential for increased environmental awareness that could positively affect the environment and improve effectiveness for companies that sell green products.
590 $a School code: 0543.
650 4 $a Marketing. $3 536353
650 4 $a Environmental studies. $3 2122803
690 $a 0338
690 $a 0477
710 2 $a Walden University. $b Business Administration. $3 2099452
773 0 $t Dissertation Abstracts International $g 79-05A(E).
790 $a 0543
791 $a D.B.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10690514