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Examining the Use of Digital Marketi...

Fowlkes, Corwin B., Jr.

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Examining the Use of Digital Marketing Tools Among Visual Artists for Purposeful Career Development.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Examining the Use of Digital Marketing Tools Among Visual Artists for Purposeful Career Development./
作者:	Fowlkes, Corwin B., Jr.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	58 p.
附註:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
標題:	Arts management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10828195
ISBN:	9780438058705

Examining the Use of Digital Marketing Tools Among Visual Artists for Purposeful Career Development.
Fowlkes, Corwin B., Jr.

Examining the Use of Digital Marketing Tools Among Visual Artists for Purposeful Career Development. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 58 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.S.)--Drexel University, 2018.

With the advent of the digital age, visual artists are in a greater position to define their methods of engagement with potential audiences through digital marketing. This engagement helps in creating a digital presence in support of their work and services. Through the combination of a qualitative survey and individual interviews, my research considers how visual artists are implementing digital marketing tools to assist with their career development. In addition to their individual practices, my research identifies the perspective of these artists when even considering the use of these tools.

ISBN: 9780438058705Subjects--Topical Terms:

3168382
Arts management.

Examining the Use of Digital Marketing Tools Among Visual Artists for Purposeful Career Development.
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520 $a With the advent of the digital age, visual artists are in a greater position to define their methods of engagement with potential audiences through digital marketing. This engagement helps in creating a digital presence in support of their work and services. Through the combination of a qualitative survey and individual interviews, my research considers how visual artists are implementing digital marketing tools to assist with their career development. In addition to their individual practices, my research identifies the perspective of these artists when even considering the use of these tools.
520 $a These artists and their combined efforts from digital and traditional marketing sources provide the foundation for this research. It is my belief that an artist's level of awareness and activity of these sources can help determine the value of digital marketing for their professional objectives. Understanding these objectives by their approach, viewpoints, experiences and circumstances can aid with understanding the potential sustained impact of digital marketing for the visual artist community at large.
520 $a In my findings, I determine that the best approach for artists is to create a strategy that aligns with their professional objectives. With this strategy in place, visual artists are better equipped to identify if any digital marketing tools are ideal for their strategy. This approach allows for learning and experimentation with new media, while limiting valuable time and effort deducted from the creative process.
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