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An analysis of the relationship betw...

Young, Morgan.

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An analysis of the relationship between college football fans and their rival teams.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An analysis of the relationship between college football fans and their rival teams./
作者:	Young, Morgan.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	73 p.
附註:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10141602
ISBN:	9781339969626

An analysis of the relationship between college football fans and their rival teams.
Young, Morgan.

An analysis of the relationship between college football fans and their rival teams. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 73 p.

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--Mississippi State University, 2016.

This item is not available from ProQuest Dissertations & Theses.

The current study explored how fan identification and negative rival perception affect the decision to blast or support the rival in indirect competition in college football. 258 participants (M age=24.15, 51.16% female) responded after being targeted via social media, email, and in person. Fans higher in identification had a more negative rival perception, were more likely to blast the rival, and were less likely to support the rival in indirect competition. A negative rival perception increased blasting and decreased rival support. The results contribute to current literature on rivalry and fan identification and aid marketers in marketing segmentation and targeting new segments to increase viewership and attendance.

ISBN: 9781339969626Subjects--Topical Terms:

2122869
Sports Management.

An analysis of the relationship between college football fans and their rival teams.
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