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An Eye-tracking Study of User Behavi...

Wu, Wenjie.

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An Eye-tracking Study of User Behavior on Reading Scrolling Text.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Eye-tracking Study of User Behavior on Reading Scrolling Text./
作者:	Wu, Wenjie.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	59 p.
附註:	Source: Masters Abstracts International, Volume: 58-01.
Contained By:	Masters Abstracts International58-01(E).
標題:	Computer science. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10830868
ISBN:	9780438330030

An Eye-tracking Study of User Behavior on Reading Scrolling Text.
Wu, Wenjie.

An Eye-tracking Study of User Behavior on Reading Scrolling Text. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 59 p.

Source: Masters Abstracts International, Volume: 58-01.

Thesis (M.S.)--Purdue University, 2018.

This study investigated the effect of parallax scrolling on users' reading and scrolling behavior in text-heavy websites. We designed several text-heavy webpages and applied parallax scrolling effect. Twenty-five students participated in this study and were assigned to two groups to read websites with or without parallax scrolling effect in different sequences. We used eye-tracking, retrospective think aloud, and interview to collect data.

ISBN: 9780438330030Subjects--Topical Terms:

523869
Computer science.

An Eye-tracking Study of User Behavior on Reading Scrolling Text.
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520 $a Results showed that people have distinctly different scrolling habits and reading habits which have a huge influence on how they perceive parallax effect. People who prefer to scroll down a little and read a few lines of text were more likely to be blind to parallax effect. Also, parallax scrolling will affect how people scroll and read a website. When there is parallax effect, some people will scroll faster, stop more sharply, and stop for a longer time.
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