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How Accessible Are You? The Need for...

Clay, Elizabeth.

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How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums./
Author:	Clay, Elizabeth.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	110 p.
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10813294
ISBN:	9780355907629

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
Clay, Elizabeth.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 110 p.

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--The University of the Arts, 2018.

This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans.

ISBN: 9780355907629Subjects--Topical Terms:

524709
Communication.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
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