東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The extent of the market in the liqu...

Gius, Mark Paul.

Linked to FindBook

Google Book

Amazon

博客來

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988./
Author:	Gius, Mark Paul.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 1991,
Description:	189 p.
Notes:	Source: Dissertation Abstracts International, Volume: 52-12, Section: A, page: 4412.
Contained By:	Dissertation Abstracts International52-12A.
Subject:	Economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9214167

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.
Gius, Mark Paul.

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988. - Ann Arbor : ProQuest Dissertations & Theses, 1991 - 189 p.

Source: Dissertation Abstracts International, Volume: 52-12, Section: A, page: 4412.

Thesis (Ph.D.)--The Pennsylvania State University, 1991.

Two fundamental issues in industrial organization are the extent of the market and the effect of product differentiation on competition. The primary objective of this thesis is to determine if rivalry in the liquor industry is localized or generalized. Localized rivalry implies that brands only compete with close rivals on the product spectrum. Generalized rivalry, on the other hand, implies that brands compete with all other brands on the product spectrum.Subjects--Topical Terms:

517137
Economics.

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.
LDR:02567nmm a2200325 4500 001 2162482
005 20180928111504.5
008 190424s1991 ||||||||||||||||| ||eng d
035 $a (MiAaPQ)AAI9214167
035 $a AAI9214167
040 $a MiAaPQ $c MiAaPQ
100 1 $a Gius, Mark Paul. $3 3350472
245 1 4 $a The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 1991
300 $a 189 p.
500 $a Source: Dissertation Abstracts International, Volume: 52-12, Section: A, page: 4412.
500 $a Adviser: Jon P. Nelson.
502 $a Thesis (Ph.D.)--The Pennsylvania State University, 1991.
520 $a Two fundamental issues in industrial organization are the extent of the market and the effect of product differentiation on competition. The primary objective of this thesis is to determine if rivalry in the liquor industry is localized or generalized. Localized rivalry implies that brands only compete with close rivals on the product spectrum. Generalized rivalry, on the other hand, implies that brands compete with all other brands on the product spectrum.
520 $a In order to study localized rivalry, I require brand-level data on prices, advertising expenditures, and annual sales. Sales data are obtained from Business Week's annual liquor scoreboard, advertising expenditures from Leading National Advertisers' Ad $ Summary}, and prices from the Pennsylvania Liquor Control Board.
520 $a Using these data, least squares regressions are run on each of the 24 brands in the sample for the period 1970-1988. Residuals from these regressions are used to construct the covariance matrix. If generalized rivalry is present in a market, the covariances between the different brands should be identical. The null hypothesis of identical covariances is tested using a chi-square test. Rejection of the null would indicate localized rivalry at a given level of disaggregation.
520 $a Results indicate that the liquor industry is actually composed of the following three markets: brown premium liquors, brown nonpremium liquors, and white liquors. In general, analysis of market segmentation contributes to the understanding of market conduct and the appropriateness of alternative market definitions.
590 $a School code: 0176.
650 4 $a Economics. $3 517137
650 4 $a Economic theory. $3 1556984
650 4 $a Marketing. $3 536353
690 $a 0501
690 $a 0511
690 $a 0338
710 2 $a The Pennsylvania State University. $3 699896
773 0 $t Dissertation Abstracts International $g 52-12A.
790 $a 0176
791 $a Ph.D.
792 $a 1991
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9214167