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Facebook and user experience: Evalua...

Perkins, Jackelyn.

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Facebook and user experience: Evaluating brand equity of Purdue University residences.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Facebook and user experience: Evaluating brand equity of Purdue University residences./
作者:	Perkins, Jackelyn.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	77 p.
附註:	Source: Masters Abstracts International, Volume: 56-03.
Contained By:	Masters Abstracts International56-03(E).
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10246177
ISBN:	9781369641929

Facebook and user experience: Evaluating brand equity of Purdue University residences.
Perkins, Jackelyn.

Facebook and user experience: Evaluating brand equity of Purdue University residences. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 77 p.

Source: Masters Abstracts International, Volume: 56-03.

Thesis (M.S.)--Purdue University, 2016.

This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.

ISBN: 9781369641929Subjects--Topical Terms:

536353
Marketing.

Facebook and user experience: Evaluating brand equity of Purdue University residences.
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