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Analysis of the Impact of Luxury Bra...
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Durand, Yves.
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Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands =/
其他題名:
Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
作者:
Durand, Yves.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:
96 p.
附註:
Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Contained By:
Dissertation Abstracts International79-02A(E).
標題:
Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10634204
ISBN:
9780355377408
Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
Durand, Yves.
Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands =
Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 96 p.
Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Thesis (D.B.A.)--Keiser University, 2017.
Identifying consumer preferences for luxury is an important concern for many marketers who manage luxury brands. Luxury brands have traditionally been consumed by only the affluent among society. However, as of the early 21st-century, luxury markets have expanded to include consumer groups with middle- and lower-class incomes. For instance, consumers with lower income may purchase a few luxury items for signaling even though they are unable to maintain a truly luxurious lifestyle. Therefore, traditional methods for segmenting luxury markets according to income alone have become inadequate. The purpose of this quantitative exploratory study was to examine the influence of consumer luxury brand preference, perception, familiarity, and consumer demographic factors on purchase intention for luxury automobile brands in the United States in 2017.
ISBN: 9780355377408Subjects--Topical Terms:
536353
Marketing.
Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
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Identifying consumer preferences for luxury is an important concern for many marketers who manage luxury brands. Luxury brands have traditionally been consumed by only the affluent among society. However, as of the early 21st-century, luxury markets have expanded to include consumer groups with middle- and lower-class incomes. For instance, consumers with lower income may purchase a few luxury items for signaling even though they are unable to maintain a truly luxurious lifestyle. Therefore, traditional methods for segmenting luxury markets according to income alone have become inadequate. The purpose of this quantitative exploratory study was to examine the influence of consumer luxury brand preference, perception, familiarity, and consumer demographic factors on purchase intention for luxury automobile brands in the United States in 2017.
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