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Now You're Playing Power: Nintento a...

Cuff, Steven.

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Now You're Playing Power: Nintento and the Commodification of Nostalgia.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Now You're Playing Power: Nintento and the Commodification of Nostalgia./
Author:	Cuff, Steven.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	83 p.
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10255506
ISBN:	9781369862874

Now You're Playing Power: Nintento and the Commodification of Nostalgia.
Cuff, Steven.

Now You're Playing Power: Nintento and the Commodification of Nostalgia. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 83 p.

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--The University of Wisconsin - Milwaukee, 2017.

This thesis explores Nintendo's past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company's brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo frequently places their heritage front and center and creates tightly controlled spaces to guide fan discourse and continue to shape the Nintendo legacy on their terms.

ISBN: 9781369862874Subjects--Topical Terms:

524709
Communication.

Now You're Playing Power: Nintento and the Commodification of Nostalgia.
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245 1 0 $a Now You're Playing Power: Nintento and the Commodification of Nostalgia.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 83 p.
500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Michael Z. Newman.
502 $a Thesis (M.A.)--The University of Wisconsin - Milwaukee, 2017.
520 $a This thesis explores Nintendo's past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company's brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo frequently places their heritage front and center and creates tightly controlled spaces to guide fan discourse and continue to shape the Nintendo legacy on their terms.
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650 4 $a Communication. $3 524709
650 4 $a Multimedia communications. $3 590562
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