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An Investigation of Popular Music Pl...
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Howell, Anessa L.
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An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming./
作者:
Howell, Anessa L.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:
58 p.
附註:
Source: Masters Abstracts International, Volume: 57-02.
Contained By:
Masters Abstracts International57-02(E).
標題:
Multimedia communications. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10684794
ISBN:
9780355590784
An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
Howell, Anessa L.
An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
- Ann Arbor : ProQuest Dissertations & Theses, 2017 - 58 p.
Source: Masters Abstracts International, Volume: 57-02.
Thesis (M.S.)--Drexel University, 2017.
This study examines the evolving role of popular music placement in television programming and explores the functional role of music supervisors in the television industry. Within the last decade, the unknown profession of music supervision has expanded rapidly as popular music placement becomes a permanent part of television programming. This study reviews the effects of music on the human brain, its evolving functional role in visual media, proven effects in advertising engagement, and explores the likelihood of popular music placement influencing viewers' digital behavior in the age of social television.
ISBN: 9780355590784Subjects--Topical Terms:
590562
Multimedia communications.
An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
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