東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Perceptions of Ice Hockey Season Tic...

Barnes, David Coleman, Jr.

FindBook

Google Book

Amazon

博客來

Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution./
作者:	Barnes, David Coleman, Jr.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	231 p.
附註:	Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
Contained By:	Dissertation Abstracts International79-05A(E).
標題:	Higher education. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10683884
ISBN:	9780355590715

Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution.
Barnes, David Coleman, Jr.

Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 231 p.

Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.

Thesis (Ph.D.)--The University of Mississippi, 2017.

Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an examination of the perceptions of ice hockey season ticket holders on the implementation of a donor-based seating model at Miami University.

ISBN: 9780355590715Subjects--Topical Terms:

641065
Higher education.

Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution.
LDR:03452nmm a2200337 4500 001 2158615
005 20180614071649.5
008 190424s2017 ||||||||||||||||| ||eng d
020 $a 9780355590715
035 $a (MiAaPQ)AAI10683884
035 $a (MiAaPQ)umiss:11603
035 $a AAI10683884
040 $a MiAaPQ $c MiAaPQ
100 1 $a Barnes, David Coleman, Jr. $3 3346444
245 1 0 $a Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 231 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
500 $a Adviser: Amy E. Dolan Wells.
502 $a Thesis (Ph.D.)--The University of Mississippi, 2017.
520 $a Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an examination of the perceptions of ice hockey season ticket holders on the implementation of a donor-based seating model at Miami University.
520 $a Miami ice hockey consistently fills its venue and generates crucial revenues for the athletics department. As the cost to compete for championships continues to increase, schools like Miami must be creative in identifying ways to maximize revenues. The need for expanded revenue streams coupled with high demand for tickets led Miami Athletics to introduce a donor-based seating model for ice hockey prior to the 2014--2015 season.
520 $a This qualitative case study grounded in phenomenology utilized Tajfel and Turner's (1979) social identity theory. Collective research and standardized open-ended interviews were conducted with 16 randomly selected ice hockey season ticket holders from the 2013--2014 season. A majority of participants in this study were not in favor of Miami Athletics implementing a donor-based seating model for ice hockey. Despite all the criticisms, most interview participants recognized the need for the athletics department to generate revenue to better position Miami ice hockey for success.
520 $a College athletics is constantly evolving and revenue generation is so critical to compete at the highest level. To maximize revenues, though, understanding the perceptions of season ticket holders on the implementation of a donor-based seating model is extremely important. Nine major themes emerged from this study, with the most prevalent being that people express undesirable feelings toward donor-based seating. Miami Athletics administrators will be able to utilize the results of this study and learn more about their ice hockey season ticket holders' willingness to support and enhance the student-athlete experience through donor-based seating. Effective communication, relationship building, and student-athlete integration should reduce the backlash that naturally comes from fans having to pay more and ultimately lead to increased funds to support and enhance the student-athlete experience.
590 $a School code: 0131.
650 4 $a Higher education. $3 641065
650 4 $a Sports Management. $3 2122869
690 $a 0745
690 $a 0430
710 2 $a The University of Mississippi. $b Higher Education. $3 2097477
773 0 $t Dissertation Abstracts International $g 79-05A(E).
790 $a 0131
791 $a Ph.D.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10683884