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Analysis of Factors that Influence S...

Lenhart, Brianne.

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Analysis of Factors that Influence Satisfaction of Fans at Division II Basketball Games.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analysis of Factors that Influence Satisfaction of Fans at Division II Basketball Games./
作者:	Lenhart, Brianne.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	71 p.
附註:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10642596
ISBN:	9780355512731

Analysis of Factors that Influence Satisfaction of Fans at Division II Basketball Games.
Lenhart, Brianne.

Analysis of Factors that Influence Satisfaction of Fans at Division II Basketball Games. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 71 p.

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.S.)--Indiana University of Pennsylvania, 2016.

This study analyzes factors that influence satisfaction of fans at Division II basketball games. Fans at Indiana University of Pennsylvania men's and women's basketball games were randomly approached and asked to answer a Likert-scale questionnaire about their experiences during games. The study used a survey from Wakefield and Sloan's 1995 research.

ISBN: 9780355512731Subjects--Topical Terms:

2122869
Sports Management.

Analysis of Factors that Influence Satisfaction of Fans at Division II Basketball Games.
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500 $a Adviser: Richard Hsiao.
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520 $a This study analyzes factors that influence satisfaction of fans at Division II basketball games. Fans at Indiana University of Pennsylvania men's and women's basketball games were randomly approached and asked to answer a Likert-scale questionnaire about their experiences during games. The study used a survey from Wakefield and Sloan's 1995 research.
520 $a Ordered logistic regression was used to compute the results using R and the ggplot2 package. There were no statistically significant differences found between gender. Statistically significant results were more likely to be found from the responses of seniors than any other group. Juniors were also found to have responses related to the six dimensions produce statistically significant results. An odds ratio was calculated for the significant results to find the probability of changing a satisfaction level.
520 $a Future research should consider using a larger sample size. It is also suggested to compare the responses from men's games to women's game.
590 $a School code: 0318.
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