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Differences Between Men and Women Re...

Scales, Tommy D.

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Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel./
作者:	Scales, Tommy D.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	72 p.
附註:	Source: Masters Abstracts International, Volume: 56-06.
Contained By:	Masters Abstracts International56-06(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10620775
ISBN:	9780355203592

Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel.
Scales, Tommy D.

Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 72 p.

Source: Masters Abstracts International, Volume: 56-06.

Thesis (M.S.)--Indiana University of Pennsylvania, 2017.

PURPOSE: To determine the differences between men and women regarding their decision-making styles when selecting sport apparel. METHODS: One-hundred and fifty male and female college students agreed to participate in a 27-question Likert scale survey that determined their decision-making styles when selecting sports apparel. Sampling population was conducted inside a Health and Well-Being classroom, and around the college campus. RESULTS: Mann-Whitney U revealed that there are significant differences between men and women in confusion consciousness (U = 2257, p < .05) and price consciousness (U = 3543, p <.05). Men were more conscious than women in all decision-making style except for impulse consciousness (m = 9.57) and price consciousness (m = 6.91). CONCLUSION: Differences between men and women decision-making styles exist when selecting sports apparel. Men were significantly more confusion conscious than women, and women were significantly more price conscious than men. Further research is necessary to make decision-making styles of men and women more generalizable.

ISBN: 9780355203592Subjects--Topical Terms:

2122869
Sports Management.

Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel.
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