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Post-Experience Information Effect o...

Hu, Cheng-ming.

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Post-Experience Information Effect on Memory of Sport Event Experience.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Post-Experience Information Effect on Memory of Sport Event Experience./
作者:	Hu, Cheng-ming.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	121 p.
附註:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10606103
ISBN:	9780355145939

Post-Experience Information Effect on Memory of Sport Event Experience.
Hu, Cheng-ming.

Post-Experience Information Effect on Memory of Sport Event Experience. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 121 p.

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2017.

To better understand the sport and tourist consumer's event attendance and visitation behavior, it is crucial to understand how post-experience information interacts with the memory of previous sport event experience. The findings of this study confirm the post-experience information effect (Braun, 1989) on the memory of sport event experience and indicate that post-experience information is a promising approach for sport event and travel destination managers facilitating event attendance and destination visitation. The post-experience information effect on the memory of sport event experience has been examined with pretest-posttest experiment under positive information, negative information, and no information conditions. The findings of this study are: (1) post-experience information can alter the memory of sport event experience (Research questions 1.1, 1.2, & 1.3), (2) different post-experience information has different values and weights that can influence consumers' emotions and attitudes (Research questions 1.4 & 1.5), (3) post-experience information can effect consumers' decisions (Research questions 2.1, 2.2, & 2.3), and (4) product familiarity significantly moderates the process wherein post-experience information interacts with the memory of sport event experience (Research question 3). The findings of the study confirm that post-experience information can influence the process of recollecting previous sport event experience, where different post-experience information has different values and weights that can influence consumer's attitude and emotion. Also, event spectators who are unfamiliar with the sport event experience are more sensitive to post-experience information, especially when receiving negative information.

ISBN: 9780355145939Subjects--Topical Terms:

535376
Recreation.

Post-Experience Information Effect on Memory of Sport Event Experience.
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500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
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520 $a To better understand the sport and tourist consumer's event attendance and visitation behavior, it is crucial to understand how post-experience information interacts with the memory of previous sport event experience. The findings of this study confirm the post-experience information effect (Braun, 1989) on the memory of sport event experience and indicate that post-experience information is a promising approach for sport event and travel destination managers facilitating event attendance and destination visitation. The post-experience information effect on the memory of sport event experience has been examined with pretest-posttest experiment under positive information, negative information, and no information conditions. The findings of this study are: (1) post-experience information can alter the memory of sport event experience (Research questions 1.1, 1.2, & 1.3), (2) different post-experience information has different values and weights that can influence consumers' emotions and attitudes (Research questions 1.4 & 1.5), (3) post-experience information can effect consumers' decisions (Research questions 2.1, 2.2, & 2.3), and (4) product familiarity significantly moderates the process wherein post-experience information interacts with the memory of sport event experience (Research question 3). The findings of the study confirm that post-experience information can influence the process of recollecting previous sport event experience, where different post-experience information has different values and weights that can influence consumer's attitude and emotion. Also, event spectators who are unfamiliar with the sport event experience are more sensitive to post-experience information, especially when receiving negative information.
520 $a By providing evidence of post-experience information effect on memory of sport event experience, this study extends the boundary of current post-experience information effect study to encompass a broader product category. On a practical level, through results of this study, sport event managers can better identify the target group is and how to design appropriate information content while trying to apply post-experience information to modify the memory of sport event experience.
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