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Donor motivation to NCAA Division I ...

White, Daniel J.

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Donor motivation to NCAA Division I football bowl subdivision athletic departments.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Donor motivation to NCAA Division I football bowl subdivision athletic departments./
Author:	White, Daniel J.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	166 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-04(E), Section: A.
Contained By:	Dissertation Abstracts International78-04A(E).
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10160577
ISBN:	9781369154849

Donor motivation to NCAA Division I football bowl subdivision athletic departments.
White, Daniel J.

Donor motivation to NCAA Division I football bowl subdivision athletic departments. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 166 p.

Source: Dissertation Abstracts International, Volume: 78-04(E), Section: A.

Thesis (Ph.D.)--The University of Mississippi, 2016.

The insatiable appetite for sport programming in American culture is rising every year, as is the passion of college sports amongst the fan and alumni bases for the 128 universities that participate at the highest level -- the NCAA Division I Football Bowl Subdivision. There is an arms race to generate as much revenue as possible due to the popular belief that high expectations need to be matched with competitive resources. Thus, keeping up with the proverbial "Jones'" is paramount for athletic administrators.

ISBN: 9781369154849Subjects--Topical Terms:

2122869
Sports Management.

Donor motivation to NCAA Division I football bowl subdivision athletic departments.
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245 1 0 $a Donor motivation to NCAA Division I football bowl subdivision athletic departments.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 166 p.
500 $a Source: Dissertation Abstracts International, Volume: 78-04(E), Section: A.
500 $a Adviser: Kerry B. Melear.
502 $a Thesis (Ph.D.)--The University of Mississippi, 2016.
520 $a The insatiable appetite for sport programming in American culture is rising every year, as is the passion of college sports amongst the fan and alumni bases for the 128 universities that participate at the highest level -- the NCAA Division I Football Bowl Subdivision. There is an arms race to generate as much revenue as possible due to the popular belief that high expectations need to be matched with competitive resources. Thus, keeping up with the proverbial "Jones'" is paramount for athletic administrators.
520 $a One of the most significant sources of revenue in college athletics is through philanthropy. This exploratory phenomenological qualitative research study seeks to answer the question of what motivates donors to contribute to NCAA Division I Football Bowl Subdivision athletic departments. Understanding these motivational factors can serve as extremely valuable information for practitioners in the field of intercollegiate athletics fundraising who are charged with finding new donors as well as inspiring existing donors to elevate their level of giving.
520 $a Nine interviews were conducted with participant donors representing three different institutions -- three donors from each institution. The donors were qualified by the researcher, due to over ten years of experience in the field of athletics development. Utilizing my professional perspective, the study falls under Patton's (2002) social construction and constructivist criteria for judging the quality and credibility of qualitative inquiry. In this fashion, I used reflexivity throughout the interview process to enhance the study.
520 $a Ten themes emerged from the study as motivational factors that influence philanthropic giving to college athletics. Participants from all three institutions indicated that philanthropy played a significant role in their lives and that college athletics was at or near the top of their philanthropic priorities. Participants from two of the institutions expressed that they were motivated to give by competitive results, personal relationships, priority tickets and parking, community pride, the student-athlete experience; and that they valued supporting academics as well as athletics, volunteerism and the marketing value of college athletics to their university or community.
520 $a This research study has direct applicability to the field of intercollegiate athletics fundraising. However, it is important for practitioners to note that, as the data in this study shows, each institution is unique. Several themes from this research were shared by multiple institutions, some in the same way and some differently. Thus, it is paramount for athletics fundraisers to take the time to understand the uniqueness of their universities to have a better understanding of donor motivation.
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710 2 $a The University of Mississippi. $b Higher Education. $3 2097477
773 0 $t Dissertation Abstracts International $g 78-04A(E).
790 $a 0131
791 $a Ph.D.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10160577