東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Analyzing Twitter usage differences ...

Kinney, Matthew A.

FindBook

Google Book

Amazon

博客來

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analyzing Twitter usage differences between student season ticket buyers and non-buyers./
作者:	Kinney, Matthew A.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	62 p.
附註:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10130086
ISBN:	9781339879499

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
Kinney, Matthew A.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 62 p.

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--Illinois State University, 2016.

This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.

ISBN: 9781339879499Subjects--Topical Terms:

2122869
Sports Management.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
LDR:01551nmm a2200313 4500 001 2158436
005 20180614071643.5
008 190424s2016 ||||||||||||||||| ||eng d
020 $a 9781339879499
035 $a (MiAaPQ)AAI10130086
035 $a (MiAaPQ)ilstu:10730
035 $a AAI10130086
040 $a MiAaPQ $c MiAaPQ
100 1 $a Kinney, Matthew A. $0 (orcid)0000-0001-5226-6052 $3 3346254
245 1 0 $a Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 62 p.
500 $a Source: Masters Abstracts International, Volume: 55-06.
500 $a Includes supplementary digital materials.
500 $a Adviser: Clinton J. Warren.
502 $a Thesis (M.S.)--Illinois State University, 2016.
520 $a This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.
590 $a School code: 0092.
650 4 $a Sports Management. $3 2122869
650 4 $a Web studies. $3 2122754
690 $a 0430
690 $a 0646
710 2 $a Illinois State University. $b School of Kinesiology and Recreation. $3 3287391
773 0 $t Masters Abstracts International $g 55-06(E).
790 $a 0092
791 $a M.S.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10130086