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Intentional storytelling---a potenti...

Heckman, Merle.

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Intentional storytelling---a potential tool for retention and application in business.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Intentional storytelling---a potential tool for retention and application in business./
作者:	Heckman, Merle.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2013,
面頁冊數:	132 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
Contained By:	Dissertation Abstracts International75-01A(E).
標題:	Business education. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3594495
ISBN:	9781303389955

Intentional storytelling---a potential tool for retention and application in business.
Heckman, Merle.

Intentional storytelling---a potential tool for retention and application in business. - Ann Arbor : ProQuest Dissertations & Theses, 2013 - 132 p.

Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.

Thesis (Ed.D.)--Northern Kentucky University, 2013.

The purpose of this action research study was to answer this question: Will the use of intentional storytelling increase retention and application in a data driven business environment? The study was conducted at the corporate headquarters of a Midwest manufacturing company. Monthly communication meetings are conducted in which the president presents a business summary while another leader speaks on a specific aspect of the business to update the salaried workforce. In each meeting, a large amount of information is provided through PowerPoint, charts, and graphs. Potentially, information was given in such a technical manner that listeners could not understand, retain, or apply the material. The study involved four of these meetings -- the first and third presented as normal while the second and fourth included purposefully injected illustrations, analogies, and word pictures. As a result of intentional storytelling, the listeners retained more and integrated the information into their work.

ISBN: 9781303389955Subjects--Topical Terms:

543396
Business education.

Intentional storytelling---a potential tool for retention and application in business.
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