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Can Big Whales Inspire Big Behaviors...

Soley, Theresa Elisabeth.

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Can Big Whales Inspire Big Behaviors? A Study of Environmental Communication, and Nature Immersion.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Can Big Whales Inspire Big Behaviors? A Study of Environmental Communication, and Nature Immersion./
Author:	Soley, Theresa Elisabeth.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	106 p.
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Environmental studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10283846
ISBN:	9780355047363

Can Big Whales Inspire Big Behaviors? A Study of Environmental Communication, and Nature Immersion.
Soley, Theresa Elisabeth.

Can Big Whales Inspire Big Behaviors? A Study of Environmental Communication, and Nature Immersion. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 106 p.

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--Marquette University, 2017.

Direct contact with wild nature is becoming harder for people to access in present times, yet research suggests that experiencing nature is important to the formation of environmental values, which may lead to conservation behaviors. My thesis experiment theorizes that direct contact with nature has the ability to impact people's behavioral beliefs and intentions toward the environment, applying Icek Ajzen's Theory of Planned Behavior (TPB) and the New Ecological Paradigm Scale as measures.

ISBN: 9780355047363Subjects--Topical Terms:

2122803
Environmental studies.

Can Big Whales Inspire Big Behaviors? A Study of Environmental Communication, and Nature Immersion.
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245 1 0 $a Can Big Whales Inspire Big Behaviors? A Study of Environmental Communication, and Nature Immersion.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 106 p.
500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Robert Griffin.
502 $a Thesis (M.A.)--Marquette University, 2017.
520 $a Direct contact with wild nature is becoming harder for people to access in present times, yet research suggests that experiencing nature is important to the formation of environmental values, which may lead to conservation behaviors. My thesis experiment theorizes that direct contact with nature has the ability to impact people's behavioral beliefs and intentions toward the environment, applying Icek Ajzen's Theory of Planned Behavior (TPB) and the New Ecological Paradigm Scale as measures.
520 $a A questionnaire was administered post-whale watching trips in Juneau, Alaska to determine whether whales, direct experience with charismatic megafauna, could stimulate positive attitudes and behaviors toward recycling. The proposed study fills in gaps of previous research by adding a communication variable, in addition to the whales experienced, and measuring its effect with the questionnaire. This communication message expressed the link between people's recycling behaviors and whales' well-being. The study utilized participants' intensity of experience with a whale as a second independent variable, and this whale acts as a proposed symbol for the environment at large. Recycling was chosen as the targeted behavior for this study, but the behavior is meant to represent positive behaviors toward the environment on a grander scale. This thesis research is intended to be a case study of whether nature, and human-mediated communication about it, can stimulate positive behaviors toward the environment.
520 $a The study's results affirmed positive TPB correlations, providing further support for the TPB model when applied to environmentally friendly behavioral intentions. Overall participants reported high ecological values, but questionnaire responses indicated that level of intensity of nature experience, and a human- mediated communication message, had little to no significant effect on reported behavioral intentions toward recycling, negating what had been hypothesized. More research is needed to further comprehend the interactions between experience in nature, human-mediated communication, and TPB.
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