東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Fashion Designer Brands in the Digit...

Liu, Lian.

Linked to FindBook

Google Book

Amazon

博客來

Fashion Designer Brands in the Digital Age.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fashion Designer Brands in the Digital Age./
Author:	Liu, Lian.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	31 p.
Notes:	Source: Masters Abstracts International, Volume: 56-06.
Contained By:	Masters Abstracts International56-06(E).
Subject:	Technical communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10666456
ISBN:	9780355329988

Fashion Designer Brands in the Digital Age.
Liu, Lian.

Fashion Designer Brands in the Digital Age. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 31 p.

Source: Masters Abstracts International, Volume: 56-06.

Thesis (M.A.)--Long Island University, The Brooklyn Center, 2017.

Social media are computer-mediated technologies that allow users to create and distribute information and content in the digital age. Whether it is text. sound. image or video, social media has become increasingly interactive. Social networks deepen media communication between people using a variety of media. As print media and television are gradually moving online, social media are becoming essential tools for fashion innovation in the digital age. Fashion images and videos can be widely shared on the Internet with the aid of broadband and mobile technology. Luxuriant visual experiences not only make it easier for people to follow fashion trends, they also help customers become more intuitive in understanding and recognizing the brands' fashion concepts. In turn, this makes it more convenient for the designer brands to promote their products and lifestyles. Ultimately, the integration of social media, visual arts, and information technology pushes the fashion age and fashion communication to a new height. This research paper explores the strategies of social media applications necessary for fashion designer brands to remain competitive, and understanding social media as environments.

ISBN: 9780355329988Subjects--Topical Terms:

3172863
Technical communication.

Fashion Designer Brands in the Digital Age.
LDR:02092nmm a2200301 4500 001 2155586
005 20180426091051.5
008 190424s2017 ||||||||||||||||| ||eng d
020 $a 9780355329988
035 $a (MiAaPQ)AAI10666456
035 $a AAI10666456
040 $a MiAaPQ $c MiAaPQ
100 1 $a Liu, Lian. $3 3171814
245 1 0 $a Fashion Designer Brands in the Digital Age.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 31 p.
500 $a Source: Masters Abstracts International, Volume: 56-06.
500 $a Adviser: Maureen Nappi.
502 $a Thesis (M.A.)--Long Island University, The Brooklyn Center, 2017.
520 $a Social media are computer-mediated technologies that allow users to create and distribute information and content in the digital age. Whether it is text. sound. image or video, social media has become increasingly interactive. Social networks deepen media communication between people using a variety of media. As print media and television are gradually moving online, social media are becoming essential tools for fashion innovation in the digital age. Fashion images and videos can be widely shared on the Internet with the aid of broadband and mobile technology. Luxuriant visual experiences not only make it easier for people to follow fashion trends, they also help customers become more intuitive in understanding and recognizing the brands' fashion concepts. In turn, this makes it more convenient for the designer brands to promote their products and lifestyles. Ultimately, the integration of social media, visual arts, and information technology pushes the fashion age and fashion communication to a new height. This research paper explores the strategies of social media applications necessary for fashion designer brands to remain competitive, and understanding social media as environments.
590 $a School code: 0198.
650 4 $a Technical communication. $3 3172863
650 4 $a Film studies. $3 2122736
650 4 $a Design. $3 518875
690 $a 0643
690 $a 0900
690 $a 0389
710 2 $a Long Island University, The Brooklyn Center. $3 1017735
773 0 $t Masters Abstracts International $g 56-06(E).
790 $a 0198
791 $a M.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10666456