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Essays on the Empirical Analysis in ...

Sun, Haoyan.

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Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Essays on the Empirical Analysis in Seller Behavior in Online Marketplace./
Author:	Sun, Haoyan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	107 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
Subject:	Business administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10289830
ISBN:	9780355123845

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.
Sun, Haoyan.

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 107 p.

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)--University of Washington, 2017.

In this dissertation, I examine problems that related to the phenomena of online marketplace. I specifically study how different forms of digital communications affect consumers and how online sellers can strategically adopt these tools to connect with them. In this dissertation, I investigate the effectiveness of various digital marketing strategies, such as sponsored search, social media endorsement, live chat, and buyer protection program, and how both the platform and marketplace sellers can leverage those tools to improve their businesses. The findings suggest that platforms should keep providing innovation tools to help online sellers to grows, it will not only be beneficial to the sellers, but also be critical to the growth of online platforms.

ISBN: 9780355123845Subjects--Topical Terms:

3168311
Business administration.

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.
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245 1 0 $a Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.
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500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Ming Fan.
502 $a Thesis (Ph.D.)--University of Washington, 2017.
520 $a In this dissertation, I examine problems that related to the phenomena of online marketplace. I specifically study how different forms of digital communications affect consumers and how online sellers can strategically adopt these tools to connect with them. In this dissertation, I investigate the effectiveness of various digital marketing strategies, such as sponsored search, social media endorsement, live chat, and buyer protection program, and how both the platform and marketplace sellers can leverage those tools to improve their businesses. The findings suggest that platforms should keep providing innovation tools to help online sellers to grows, it will not only be beneficial to the sellers, but also be critical to the growth of online platforms.
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