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Market of personal care products in ...

Cheng, Du D.

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Market of personal care products in the People's Republic of China.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market of personal care products in the People's Republic of China./
作者:	Cheng, Du D.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 1989,
面頁冊數:	111 p.
附註:	Source: Masters Abstracts International, Volume: 28-03, page: 3560.
Contained By:	Masters Abstracts International28-03.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1338981

Market of personal care products in the People's Republic of China.
Cheng, Du D.

Market of personal care products in the People's Republic of China. - Ann Arbor : ProQuest Dissertations & Theses, 1989 - 111 p.

Source: Masters Abstracts International, Volume: 28-03, page: 3560.

Thesis (M.S.)--Southern Connecticut State University, 1989.

This study investigates the market for personal care products in China from 1978 to 1987, discusses the topics such as market structure, government regulations as well as the supply and the demand for personal care products.Subjects--Topical Terms:

536353
Marketing.

Market of personal care products in the People's Republic of China.
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500 $a Source: Masters Abstracts International, Volume: 28-03, page: 3560.
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520 $a This study investigates the market for personal care products in China from 1978 to 1987, discusses the topics such as market structure, government regulations as well as the supply and the demand for personal care products.
520 $a In order to study the demand for personal care products, we set up an econometric model, collect historical data and consider factors such as national income, population growth rate, and ratio of urban to rural population size, as well as the level of people's education and their life style.
520 $a The study concludes that, even though all the factors are important, the factors of income, education and life style have the most influence on the level of the demand.
520 $a The above model is also used to predict the demand for 1988-1992. The prediction indicates that the demand will remain strong in this period. However, for producers to have competitive advantage, they must become more efficient in production technology and more responsive to the needs of the consumers.
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