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Netflix and the re-invention of tele...

Jenner, Mareike.

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Netflix and the re-invention of television

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Netflix and the re-invention of television/ by Mareike Jenner.
作者:	Jenner, Mareike.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	viii, 299 p. :digital ;24 cm.
內容註:	1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion.
Contained By:	Springer eBooks
標題:	Television broadcasting - Technological innovations - United States. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-94316-9
ISBN:	9783319943169

Netflix and the re-invention of television
Jenner, Mareike.

Netflix and the re-invention of television[electronic resource] /by Mareike Jenner. - Cham :Springer International Publishing :2018. - viii, 299 p. :digital ;24 cm.

1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion.

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.

ISBN: 9783319943169

Standard No.: 10.1007/978-3-319-94316-9doiSubjects--Corporate Names:

3338745
Netflix (Firm)
Subjects--Topical Terms:

1309517
Television broadcasting
--Technological innovations--United States.

LC Class. No.: HD9697.V544 / J466 2018

Dewey Class. No.: 384.555

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505 0 $a 1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion.
520 $a This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.
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