Strategic marketing issues in emergi...
Adhikari, Atanu.

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  • Strategic marketing issues in emerging markets
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Strategic marketing issues in emerging markets/ edited by Atanu Adhikari.
    其他作者: Adhikari, Atanu.
    出版者: Singapore :Springer Singapore : : 2018.,
    面頁冊數: xvi, 372 p. :digital ;24 cm.
    內容註: Chapter 1. Introduction -- SECTION I: Strategic Elements of Marketing in Emerging Market -- Chapter 2. Data Driven Marketing Strategy -- Chapter 3. Use of Budgeting in Marketing Strategy -- SECTION II: Marketing Mix Elements in Emerging Market -- Chapter 4. Decades in Marketing Strategy and Digital Channel -- SECTION III: Consumer decision-making processes -- Chapter 5. Customer engagement strategy in emerging market -- SECTION IV: Marketing in Business to Business Market in Emerging Economies -- SECTION V: Dark Side of Emerging Markets.
    Contained By: Springer eBooks
    標題: Marketing - Developing countries. -
    電子資源: http://dx.doi.org/10.1007/978-981-10-6505-7
    ISBN: 9789811065057
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